Advanced Wound Care Marketing Product Manager

2 semanas atrás

Brasília, Distrito Federal, Brasil O&M Halyard Latinoamérica Tempo inteiro
Job Title: Advanced Wound Care Marketing Product Manager

We are seeking a highly skilled Advanced Wound Care Marketing Product Manager to join our team at O&M Halyard Latinoamérica. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies for advanced wound care products, driving successful product launches and market penetration.

Key Responsibilities:
  • Market Strategy and Planning: Develop and implement comprehensive marketing plans for advanced wound care products, analyzing market trends, competitive products, and customer needs to identify new opportunities for growth.
  • Product Positioning and Messaging: Define and refine product positioning, key messages, and value propositions to differentiate the product in the wound care market, ensuring consistent and compelling communication across all marketing channels.
  • Product Launches: Lead the planning and execution of product launches, ensuring all marketing, sales, and training materials are in place, coordinating with regulatory, clinical, and sales teams to meet product launch timelines and compliance standards.
  • Sales Enablement: Work closely with the sales team to develop and deliver effective sales tools, presentations, and training to help drive product adoption, regularly reviewing the effectiveness of sales collateral and making adjustments as needed based on feedback and performance data.
  • Customer and Market Insights: Conduct market research to understand customer needs, preferences, and buying behaviors, gathering and analyzing feedback from healthcare professionals, patients, and sales teams to inform product development and marketing strategies.
  • Brand Management: Manage and grow the brand presence of advanced wound care products through targeted marketing initiatives, ensuring all marketing efforts align with the overall brand strategy and contribute to building brand equity.
  • Budget Management: Oversee the marketing budget for advanced wound care products, ensuring efficient allocation of resources to maximize ROI, tracking and reporting on key performance indicators (KPIs) for marketing initiatives.
  • Collaboration and Communication: Collaborate with clinical and regulatory teams to ensure all marketing materials comply with industry standards and regulatory guidelines, serving as the primary point of contact between the marketing department and R&D, clinical, and sales teams for advanced wound care products.
  • Digital Marketing: Lead digital marketing efforts, including social media campaigns, email marketing, and online advertising to increase brand awareness and drive sales, utilizing SEO/SEM strategies to improve online visibility and customer engagement.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of product marketing experience, preferably in the medical device or healthcare industry, with a strong emphasis on advanced wound care.
  • Skills: Strong understanding of wound care products and therapies, proven track record of successful product launches and marketing strategy development, excellent communication, presentation, and collaboration skills, analytical skills with the ability to derive actionable insights from data, proficiency in digital marketing and familiarity with CRM systems (e.g., Salesforce).

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