Head of Product Marketing Strategist

Há 7 dias

Belo Horizonte, Minas Gerais, Brasil Take Blip Tempo inteiro

About the Role:

The Head of Product Marketing is a critical role in driving the company's go-to-market strategy. This individual will work closely with Sales, Product Management, Marketing Communications, Demand Generation, Customer Success, Customer Support, and other teams to drive growth and customer success.

Key Responsibilities:

  • Develop and evolve the product narrative and positioning for Blip's current portfolio and future products, working closely with product management to ensure alignment with the product roadmap.
  • Build and maintain a customer segmentation framework for Blip's key target audiences (enterprise, SMB, developers) that serves as the foundation for all marketing and sales activities, grounded in market research and customer conversations.
  • Develop and maintain a sales targeting framework, mapping Blip's users, influencers, and decision-makers within the key customer segments, with clear archetype definitions and examples, grounded in customer conversations.
  • Build and maintain Blip's sales enablement library, including product collateral, developer summaries, product demos, webinars, tutorials, videos, and detailed customer case studies.
  • Lead the growth and nurturing of the community through various initiatives, including building and running a champion program that recognizes key contributors and empowers them to lead within the community and help other developers on their journeys.
  • Develop and maintain a data analytics platform to support all marketing and growth activities, working closely with the marketing and customer success teams.

Requirements and Qualifications:

  • Bachelor's degree in a technical field or equivalent experience building and shipping complex software products.
  • 5+ years of total experience in tech product marketing roles, with a focus on product portfolio development and demand generation; at least 2 years of experience in one or more of the following: enterprise software, cloud/SaaS products, developer tools.
  • 2+ years of experience in a product marketing leadership role, with a significant track record of hiring/building and managing teams.
  • In-depth knowledge of cloud/SaaS and/or developer tools software purchase, development, and implementation business cycles.
  • Experience working cross-functionally with product management, marketing, sales, engineering, customer success teams.
  • Experience with inbound product marketing activities: doing market & competitor research; creating customer segmentation and pricing frameworks; developing market requirements.
  • Experience with outbound product marketing activities: designing go-to-market strategy; building marketing programs with a focus on customer acquisition and customer retention; creating PR campaigns; building product-centric website and collaterals; leading sales enablement programs.
  • Experience with data analytics and growth marketing.
  • Fluent in English and have excellent verbal and written communication skills. Spanish knowledge would also be a big plus.

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