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Senior Manager, Campaign Measurement and Analytics

2 meses atrás

São Paulo, São Paulo, Brasil Visa Tempo inteiro
About the Role

Visa is seeking a highly skilled and experienced Senior Manager to join our team in Sao Paulo. As a key member of our marketing organization, you will play a pivotal role in developing and implementing campaign measurement methodologies and processes for both client and core Visa LAC marketing campaigns.

Key Responsibilities
  • Campaign Measurement and Analytics: Design, develop, and deploy standard methods and processes for measuring the performance and impact of Visa LAC client and core marketing campaigns.
  • Automation and Optimization: Automate measurement solutions and models, and optimize and improve the performance and quality of automation solutions and processes.
  • Data Management and Insights: Leverage Visa data, technology, and industry expertise to ensure consistent and accurate measurement of marketing campaigns across LAC.
  • Stakeholder Management: Collaborate with internal and external stakeholders to define the scope and objectives of analysis and initiatives that support marketing campaign measurement.
  • Team Leadership: Lead and manage third-party vendor teams to deliver timely and quality measurement reports and insights for Visa LAC core and client campaigns.
Requirements
  • Education: BA or BS required, MBA or other relevant Master's degree preferred (Statistics, Computer Science, and Engineering).
  • Experience: 8+ years of relevant industry experience in Analytics and CRM, including the full campaign execution cycle.
  • Skills: Proven hands-on experience in advanced analytics and statistical modeling, including Linear Regression, Logistic Regression, Clustering methods, and Classification methods.
  • Tools and Technologies: Work with large volumes of data, extract and manipulate large datasets using standard tools such as Hadoop Ecosystem, Apache Spark, and scripting in Python, SQL, and Java.
  • Communication and Presentation: Transform data and analysis to executive business language, and present innovative ideas based on data-driven approaches to improve current business practices within Visa.
About Visa

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.