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This is a senior-level role that requires the ideal candidate to have experience in product marketing, specifically with performance ads. The successful applicant will be responsible for driving growth and adoption of our products in LATAM markets.
Main Responsibilities:- Lead product marketing efforts for Core Performance products (traffic and conversion campaigns, targeting) in LATAM markets.
- Develop strategies to drive growth and adoption of performance products in the market.
- Collaborate closely with the Sales team to understand user pain points and business requirements, and prioritize solutions to influence product development.
- Buildeffective relationships and set priorities with cross-functional teams, particularly marketing and communications in the market.
- Define go-to-market strategies for our ever-evolving ads products.
- Build expertise in the most nascent TikTok advertising products and leverage these products to achieve customer goals.
- Bachelor's degree or above.
- 7+ years of experience in product marketing or product management, with a focus on performance ad products.
- 10+ years of experience in the digital advertising industry.
- Strong knowledge of sales and marketing processes.
- Proven track record of creating value through strategic product marketing.
- A fast learner with good judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational, and analytical skills.
- Logical thinking ability, teamwork spirit, strong sense of responsibility, and professionalism.
- Courage to challenge and ability to adapt to a rapidly changing business environment.
