Product Marketing Specialist

Há 2 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$60.000 - R$90.000
Senior Marketing Strategist

We are seeking an experienced Senior Marketing Strategist to lead our product marketing efforts. This role will be responsible for developing and refining our product positioning and unique selling propositions (USPs) to differentiate our offerings in the market.

Key Responsibilities:
  • Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
  • Collaborate with the strategic marketing team and leading analytical agencies to drive market insights and industry visibility.
  • Lead product marketing initiatives to ensure successful product launches within our portfolio.
  • Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
  • Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
  • Provide active leadership within the product marketing team, fostering cross-department collaboration to drive business objectives and product success.
Requirements:
  • Minimum 6 years of experience in product marketing within the IT or telecom sectors.
  • Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience.
  • Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments.
  • Proven experience in leading projects and supervising and guiding the work of others.
  • Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams.
  • Advanced proficiency in English.
  • Availability to work in Hybrid mode from our local offices.
  • Bachelor's degree in Computer Science, Computer Engineering, or related technical discipline.
  • Bachelor's degree in Marketing or related discipline.

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