Senior Product Marketing Specialist
2 semanas atrás
This role drives regional product launches with excellence in direct collaboration with Worldwide Product Marketing. The successful candidate will provide product leadership from introduction through end-of-life to both the marketing and sales organizations.
Main Responsibilities
- The Regional Product Marketing Leader briefs local teams on new product features, positioning, and any local feature gaps/availability delays.
- This role acts as liaison between Brazil and WW Product Marketing for local business needs and local market feature requirements.
- The leader articulates issues and makes clear recommendations.
- The individual collects and proactively shares local market insights including market share, consumer trends, and key business drivers.
Key Performance Indicators
- The Regional Product Marketing Leader defines, develops, and drives outbound marketing initiatives that enhance customer experience and make a meaningful difference to the business.
- They play a critical role with respect to the development of the annual marketing & business plans, providing valuable input and outlining opportunities and actions that lead to growth and category leadership.
- The person analyzes weekly and quarterly business performance.
Requirements
- 7+ years of experience in product marketing, preferably in technology, consumer electronics, hardware, and/or software industries.
- A Bachelor's degree or equivalent industry experience.
- Proficiency in English and Portuguese.
- The ability to travel up to 25% domestic and internationally.
Preferred Qualifications
- Detailed knowledge of Apple ecosystem and technology industry in Brazil and across Latin America.
- Experience in synthesizing technologies into product communication, as well as translating features into consumer benefits for a broad audience including customers, media, analysts, and leading industry specialists.
- Press and media experience with success as a product spokesperson on a national or regional level.
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