Freelance Social Media Insights Specialist

Há 3 dias

São Paulo, São Paulo, Brasil beBeeDataAnalyst Tempo inteiro R$84.000 - R$108.000

Job Overview

Pereira O'Dell is seeking a skilled Freelance Data Analyst to analyze social media data, develop insights, and aid in data-driven strategies.

This is a remote, international contract role with the ability to work for up to 6 months.

Key Responsibilities:
  • Ensure alignment on key performance indicators for organic social and paid media campaigns
  • Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
  • Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
  • Analyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategies
  • Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
  • Work with publishing partners to structure reporting cadences and delivery dates
  • Collaborate across departments to communicate insights and findings
  • Present key findings and insights to clients throughout reporting cycles

Requirements:

  • 1-3 years of professional experience within an agency or brand setting
  • Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
  • Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
  • Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
  • Experience using social listening tools and content publishing tools
  • Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
  • Excellent written and verbal communication skills (preferably in English) with ability to present ideas and information clearly; keen eye for detail also required
  • Experience and comfort level presenting to clients and key agency stakeholders
  • Ability to communicate with English speaking teams is required

Nice to Have:

  • Experience using platforms such as Meta Business Suite
  • Experience with Google Analytics and/or Adobe Analytics
  • Experience brand health partners like Kantar Millward-Brown and Nielsen

Additional Information:

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