Freelance Social Media Data Specialist

1 dia atrás


São Paulo, São Paulo, Brasil beBeeDataAnalyst Tempo inteiro R$84.000 - R$108.000
Freelance Data Analyst, Social Media Specialist

The role of a social media data analyst involves extracting, transforming, and analyzing large datasets from organic social media, paid advertising, and website sources to provide actionable insights that drive informed decision-making.

Responsibilities:
  • Develop and implement performance metrics for organic and paid social campaigns to ensure alignment with business objectives.
  • Design and execute monitoring plans based on key performance indicators (KPIs) agreed upon by stakeholders.
  • Collect and analyze data from multiple sources, including third-party tools and owned channels, to generate regular performance reports and dashboards.
  • Extract actionable insights from large datasets to inform the development of effective social media strategies.
  • Publish informative reports and dashboards to support campaign optimization for both organic and paid social teams.
Requirements:
  • A minimum of 1-3 years of experience in an agency or brand environment.
  • Background in data analysis and report generation.
  • Experience using social listening and monitoring tools to derive valuable insights.
  • Excellent written and verbal communication skills, preferably in English.
Nice to Have:
  • Proficiency in Meta Business Suite.
  • Familiarity with Google Analytics and/or Adobe Analytics.


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