Demand Generation Specialist
3 semanas atrás
At Direct Software Limited, we're seeking a highly skilled Demand Generation Manager to join our team. As a key member of our marketing department, you'll be responsible for driving demand through various channels, including email outreach, social media, ads, and SEO.
Key Responsibilities:
- Develop and execute demand generation strategies to drive top-of-funnel opportunities and maximize conversion rates.
- Work closely with the sales team to ensure alignment and maximize the number of inbound and outbound opportunities generated.
- Run email marketing campaigns to engage existing customers and nurture past opportunities.
- Be responsible for creating targeted prospect lists, prospecting flows, and outreach automation for both prospective and existing customers.
- Deploy a discretionary marketing budget toward events, experiments, and SEO to maximize opportunity generation.
- Codify efforts to target bottom-of-funnel keywords that generate conversions with an external content marketing team.
Requirements:
- 1-3 years of experience in growth marketing or demand generation.
- A high level of experience and understanding of how B2B cold email works.
- The ability to create and implement automation workflows in applications like Hubspot, Zapier, Segment, and Intercom without developer assistance.
- Great written and verbal communication skills.
- Experience working inside a startup, indicating familiarity with the cadence and work environment.
What We Offer:
- Up to 28 days PTO annually.
- Medical, dental, and vision insurance (for candidates outside the United Kingdom).
- An Apple work computer and some of the best technology in the world to hit your number, including Hubspot, Salesloft/Outreach, Goodfit, Apollo, Intercom, and of course, Allegrow.
Ready to apply? Send your resume and a brief video (60 seconds max) to explaining why you're the perfect fit for this role. We aim to respond within seven days with further details and the next steps in the application process.
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