Marketing Manager

2 semanas atrás

São Paulo, São Paulo, Brasil ADP Tempo inteiro
Job Description

The Field Marketing Manager – BR is accountable for supporting sales revenue growth across Brazil through a well-balanced marketing plan with a specific focus on acquiring new logos and increasing market share. The main focus will be lead generation with a secondary focus on supporting local marketing activations and providing real-time event management support.

The Marketing Manager will act as a marketing advisor and support for LatAm GMs and DVP, ensuring that the marketing plan supports the country business objectives as well as the ESI key business drivers.

The Marketing Manager will have a direct responsibility and will be focused on Outbound Lead Generation and sales activation around core initiatives for the markets, in coordination with the ESI marketing operations team.

The role reports to the ESI Senior Director Marketing Programs – EMEA & LatAm and has a communications requirement with the wider LatAm marketing team.

Key Responsibilities:
  • Market Sensing (competitive landscape, distinctive competence, market problems)
  • Understand the target market – by persona, by segment, by geography
  • Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in the market
  • Create marketing plan aligned to ESI central strategy as well as to local country needs
  • Drive integrated marketing campaign that delivers growth – leveraging ESI and Global tools and resources and/or creating something from scratch which speaks directly to the target market as needed
  • Partner with Sales, Enablement and Country Management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
  • Play active role in marketing communication
  • Partner with regional product marketing to develop tools, programs in a box, training and content to successfully highlight local products in the marketing mix
  • Partner with the ESI public relations team, and local PR vendor to support relevant stories, coverage, and brand building in the local market
  • Manage the budget allocated for growth initiatives and drive the best allocation for digital budget in conjunction and agreement with the LatAm Digital Marketing Manager
  • Forecast, measure, analyse, report on impact and ROI of programs
  • Evaluate, select, and manage local physical/virtual event-related vendors that contribute to local demand creation programs
  • Partner with ADP marketing operations teams and ESI vendors to support outcomes across digital, web (SEM), eDM marketing, contributing the content and expertise to enhance ROI
  • Develop and implement (with sales) target account strategies to support account-based selling
  • Marketing content: localise global marketing assets by adding appropriate localisation, develop case study for reference clients, sales collaterals, selling tools

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