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Marketing Manager, Education

Há 1 mês

São Paulo, São Paulo, Brasil AirTree Ventures Pty Tempo inteiro
Education Marketing Manager

We are seeking an experienced Education Marketing Manager to join our International Marketing Group in Brazil. As a key member of our team, you will be responsible for developing and executing the education marketing strategy in Brazil, working closely with cross-functional teams to drive market-specific growth goals.

Key Responsibilities:

  • Develop and execute the education marketing strategy in Brazil, leveraging deep local knowledge to drive business growth.
  • Manage online marketing campaigns across channels, including Meta, Google, TikTok, and more, working collaboratively with teams in Brazil and globally.
  • Grow and develop education community programs and online groups in Brazil, fostering engagement and loyalty among educators and creatives.
  • Host webinars and in-person workshops for teachers, education professionals, and creatives, showcasing Canva's education offerings and expertise.
  • Partner closely with education sales to identify growth opportunities for Canva for Education, driving revenue and expansion.
  • Coordinate cross-functionally with events, social, community, external agencies, and external functions to deliver on education goals, ensuring seamless execution and alignment.
  • Participate and drive community and partner participation in local education conferences and events, showcasing Canva's commitment to education and innovation.

Requirements:

  • Proven experience in senior marketing roles, ideally with experience working in education and tech.
  • Well-rounded marketer with excellent analytical skills, able to turn complex data into actionable insights.
  • Excellent verbal and written communication skills in both Portuguese and English, with the ability to influence and communicate complex information clearly.
  • Strong cross-functional skills, including working with sales, growth, and social teams.
  • Full proficiency in Portuguese and English is required.

About the Team:

As part of the International Marketing Group, our LatAm Marketing team drives market-specific growth goals and comprehensive market strategies across LatAm, covering performance marketing, brand, events, partnerships, social, community engagement, and other growth channels.

As Education Marketing Manager, you will have the opportunity to contribute to Canva's education marketing strategy from ideation to execution, working closely with a cross-functional team to drive growth and innovation.

We celebrate all types of skills and backgrounds at Canva, and we encourage applications from candidates who are passionate about education and marketing.