
Luxury Travel Content Writer
1 dia atrás
This is a full-time contractor position for a website content specialist, requiring strong writing skills tailored for both B2C and B2B luxury travel brands.
About the Role:The role requires a deep understanding of SEO and the ability to adapt tone and content strategy to different audiences.
Key Responsibilities:- Write high-quality blog content for both B2C and B2B audiences
*B2C content: SEO-driven blogs aimed at travelers, optimized for search rankings, engagement, and lead generation.*
B2B content: Agent-focused blogs designed to strengthen industry relationships, provide valuable trade insights, and highlight the company's expertise as a DMC partner.
- Craft compelling narratives that showcase Icelandic and Nordic culture, landscapes, and authentic experiences, aligned with the luxury storytelling goals of each brand.
- Optimize website content for SEO by conducting keyword research, structuring content strategically, and integrating metadata.
- Update and refresh existing blog content to maintain relevance, improve search visibility, and boost engagement.
- Research destinations, travel trends, and industry developments to create authoritative and insightful articles.
- Collaborate with the marketing and SEO teams to refine the content strategy for both Unknown Nordics Luxury Travel (B2B) and Reykjavik Out Luxury Tour (B2C).
- Create occasional blog-style posts or adaptations for social media platforms, ensuring tone and format match each channel's audience.
- Ensure all content strictly adheres to brand guidelines while balancing creativity and consistency.
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