Senior Market Insight Manager
Há 18 horas
This role plays a pivotal part in harmonizing market insights with product development.
- Analyzing and interpreting market data to inform product strategies and roadmaps.
- Collaborating closely with cross-functional teams to ensure product offerings align with market demands, are technically feasible, and operationally efficient.
Main Responsibilities:
- To contribute to product planning activities by defining product portfolios, features, and launch strategies.
- To work collaboratively with Sales and Product Managers to identify market needs and translate them into actionable insights for production and R&D planning.
- To analyze field data and product performance to support Manufacturing and Quality teams in identifying improvement opportunities.
- To prepare clear and concise management reports by consolidating market, field, and product performance data to support strategic decisions.
- To conduct competitive benchmarking and market analysis to support innovation and differentiation strategies.
- To serve as a liaison between commercial and technical teams, ensuring that market requirements are reflected in product specifications and development priorities.
- To support the feasibility assessment and concept validation of new products or enhancements, ensuring alignment with technical, cost, and time-to-market goals.
- To monitor existing product lines, assisting in lifecycle management decisions such as upgrades, repositioning, or phase-outs.
- To integrate regional feedback to ensure product relevance and competitiveness across markets.
- To contribute to the continuous optimization of product cost, quality, and customer satisfaction through data-driven recommendations.
Key Requirements:
- Bachelor's degree in Engineering, Business Administration, Product Design, or a related field.
- Experience in product planning, product development, or R&D interface roles.
- Strong analytical skills and ability to translate data into strategic recommendations.
- Experience with cross-functional collaboration involving Sales, R&D, Manufacturing, and After-Sales.
- Familiarity with product development processes (e.g., stage-gate, PLM systems).
- Excellent communication and presentation skills, with ability to influence across levels.
- Proficiency in Excel, PowerPoint, and data visualization/reporting tools (e.g., Power BI).
- Fluency in English required; Spanish is a plus.
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