
Senior Strategic Trade Marketing Professional
Há 2 dias
Job Title:
Strategic Trade Marketing ManagerJob Overview:
This role involves leading and implementing innovative trade marketing strategies that enhance commercial performance of established products in the pharmacy setting.
- Develop and execute point-of-sale activation programs to elevate the patient experience and drive product visibility and adherence.
- Design and implement strategic trade marketing initiatives to optimize commercial performance of the established products portfolio.
- Analyze market data and consumer behavior to identify growth opportunities and develop channel-specific tactics.
- Develop and deploy minimum viable products for trade initiatives, enabling fast implementation, measurement, and optimization.
Key Responsibilities:
The ideal candidate will have:
- Proven experience in commercial or trade marketing with a background in the pharmaceutical or healthcare industry.
- Strong analytical skills with advanced proficiency in Excel, Power BI, and PowerPoint.
- Demonstrated ability to develop and execute successful point-of-sale marketing strategies.
- Experience in analyzing market data and consumer behavior to inform business decisions.
- Excellent project management and organizational skills.
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