Digital Marketing Expert

Há 3 dias

São Paulo, São Paulo, Brasil beBeeDigital Tempo inteiro US$90.000 - US$120.000

Trend Micro is a global cybersecurity leader that helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

We are fueled by decades of security expertise, global threat research, and continuous innovation. Our vision is to create a connected world where data is secure and trustworthy.

This role will accelerate proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

The ideal candidate will define/refine campaign strategy across paid search and be responsible for developing integrated digital campaign strategy, optimizing performance and increasing conversion.

  • Execute tactics for account-based marketing, including ABM platforms
  • Collaborate with teams to create content strategies, planning, and executing multichannel programs: emails, webinars, events, digital, direct mail, etc.
  • Ability to create data-driven marketing plans with project management and team collaboration to drive clear accountability and a results-oriented mindset
  • Ability to create, manage, and analyze B2B Digital Marketing strategies
  • Manage agencies for the execution of demand generation or loyalty events, public relations, and graphic design
  • Data analysis, ROI, and business impact of all marketing campaigns
  • Must be competent in presenting results and trends to leaders
  • Use of MarTech platform
  • Basic knowledge and understanding of Trend Micro's Cybersecurity Platform, obtaining all sales certifications
About This Role:

This is a unique opportunity to join a leading organization and contribute to the development of our marketing strategies.

  • Graduate degree in Marketing or a related field
  • Knowledge in creating, executing, and analyzing B2B Digital Marketing strategies
  • Knowledge and management of Social Media
  • At least 5 years of experience working as Field Marketing for B2B companies
  • Experience using marketing platforms: Marketo or Eloqua
  • Decision-making skills based on data analysis and special tools like Tableau
  • Excellent verbal and written communication skills in English and Spanish
  • Experience in using reports and tracking campaigns using CRM
  • Understanding of the B2B Technology business (desired)
Key Performance Metrics:

The success of this role will be measured by several key performance metrics.

  • Lead Generation: Increase in the number of qualified leads by 20% within the first 8 months
  • Number of leads generated per event
  • Improve event attendance by 25%
  • Increase in sales attributed to field marketing activities by 20%
  • Conversion rate of leads to sales
  • Increase in customer engagement metrics (e.g., email open rates, click-through rates)
  • Number of customer interactions and follow-ups

We value diversity and multiculturalism in our workforce, contributing to our success globally. We provide equal employment opportunities for all applicants and employees.

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