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Citrus Systems is a leading IT company specializing in the marketing, gaming, and financial segments of the iGaming industry. With a strong presence in European, African, and Latin American markets, we strive to deliver innovative solutions and build lasting connections worldwide.
Job SummaryWe are seeking an ambitious Senior Content Strategist to join our team for full-time employment. As a key member of our Content & Communication Team, you will be responsible for crafting compelling and creative content that resonates with our target audience in the Brazilian market.
Key Responsibilities- Campaign Development: Collaborate with our marketing team to conceptualize and execute integrated marketing campaigns, including promotions, tournaments, and events targeted at the Brazilian iGaming market.
- Localization: Adapt and localize content from English to Brazilian Portuguese, ensuring cultural relevance, linguistic accuracy, and maintaining the intended message and tone.
- Market Research: Stay updated on industry trends, competitor activities, and regulatory changes within the iGaming sector in Brazil, and leverage insights to inform content strategy and messaging.
- Editing and Proofreading: Review and edit content produced by other team members or external partners to maintain consistency, accuracy, and adherence to brand standards.
- Optimization: Monitor content performance metrics, conduct A/B testing, and implement optimization strategies to improve engagement, conversion rates, and overall effectiveness of content initiatives.
- Collaboration: Work closely with cross-functional teams, including marketing, design, product, and compliance, to ensure seamless integration of content across all touchpoints.
- Native proficiency in Brazilian Portuguese with excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
- Minimum of 2 years of experience working as a copywriter and content writer, with specific experience in iGaming or a related industry.
- Understanding of SEO principles and best practices.
- Familiarity with basic HTML.
- Creative mindset with a passion for storytelling and an eye for detail.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with diverse teams.
- Knowledge of regulatory requirements and compliance standards within the iGaming industry (preferred).