Digital Strategist

This role involves collaborating with the marketing science team to develop and implement strategies for supporting small and medium-sized businesses in Latin America. The ideal candidate will have a strong background in data analysis, research methods, and digital advertising effectiveness.

• Develop proactive programs and treatments that can help small and medium-sized businesses grow by using our platforms effectively through data and science.
• Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.
• Consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions.
• Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and medium business segments grow.
• Work closely with sales, product, and other cross-functional teams to drive direct impact on Mid Market business marketing strategy.
• Communicate results and illustrate suggestions in alternative ways to stakeholders and partners.
• Build processes that scale ad effectiveness research initiatives.
• Advocate for small and medium-sized businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind.

Minimum Qualifications:

• Bachelor's degree in a directly related field, or equivalent practical experience.
• 8+ years of experience in a Data Science or quantitative field, such as consulting, market research, media research.
• Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation.
• Experience communicating complex concepts to non-technical audiences.
• Direct experience scoping and executing research projects with clients and/or cross-functional stakeholders.
• Experience in applied research with focus areas such as media consumption, consumer behavior, or marketing effectiveness.
• Experience with digital advertising measurement methods and technologies.
• Spanish and English fluency, with direct experience working on the ground in Latin America.

Preferred Qualifications:

• Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS, as well as data extraction tools such as Hive and/or SQL.
• Knowledge of dynamics and structure for sales teams.
• Understanding of current media landscape and challenges small and medium-sized business advertisers face.

About Us:

We build technologies that help people connect, find communities, and grow businesses. When we launched, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, we're moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, we offer benefits. Learn more about benefits at our website.

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