Marketing Insight Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeBusinessAnalyst Tempo inteiro US$90.000 - US$120.000

Job Description:

We are seeking a skilled Business Analyst to join our team. In this pivotal role, you will be responsible for translating complex marketing and business data into actionable insights that drive growth strategy. You will leverage your structured problem-solving approach and analytical mindset to partner with teams to develop and implement measurement frameworks, analyze performance, and identify strategic opportunities for optimization.

This position reports to the Marketing Analytics Lead and plays a crucial role in fostering a data-driven decision-making culture throughout the organization.


What You Will Do:

  • Build and maintain impactful marketing dashboards using Sigma, Google Analytics, Heap, and Looker that drive business decisions.
  • Analyze marketing campaigns across channels to optimize performance and allocation of resources.
  • Define and track key metrics (LTV, CAC, Churn, Retention, Conversion Rates) to evaluate business health.
  • Design and analyze A/B tests to optimize conversion funnels and marketing effectiveness.
  • Own weekly reporting processes to deliver insights to stakeholders, including executive leadership.
  • Help develop and improve attribution models to better understand marketing ROI and customer journeys.
  • Apply structured problem-solving to complex challenges and develop data-driven solutions.
  • Identify growth opportunities through trend analysis and funnel optimization.
  • Collaborate with Data Engineers to ensure quality data collection and integration.
  • Translate analysis into clear, actionable recommendations with implementation roadmaps.

Required Skills and Qualifications:

2-3 years in business analysis in strategic consulting roles or 3+ years of experience within data analytics and/or data science. Previous Marketing Analytics experience is a plus. Deep understanding of key business metrics: LTV, CAC, Churn, Retention, and Conversion Funnel metrics. Knowledge of digital marketing metrics, attribution models, and customer acquisition economics. Experience designing and analyzing A/B tests and experiments with statistical rigor. Ability to structure complex problems and drive data-driven decision making. Excellent communication skills to translate data findings for diverse audiences. Proficiency in Excel/Google Sheets for data modeling and analysis. SQL proficiency and experience with BI tools like Sigma and Power BI. Familiarity with Google Analytics, Heap, or similar web analytics platforms. Bachelor's degree in Business, Marketing, Engineering, Economics, or related fields.


Benefits:

Attractive base salary, competitive pay, rewarding high performance, and ensuring all employees have the opportunity and ability to impact the company value. Regular salary reviews following performance review cycles. Flexible remote work arrangement with regular in-person events for bonding, strategic alignment, goal-setting, and celebrations.


Others:

Equal opportunity employer committed to a fair and consistent interview process. Diversity of backgrounds encouraged to apply.

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