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We are seeking a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing efforts. The ideal candidate will spearhead initiatives in optimizing marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across diverse platforms.
The successful applicant will have exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly. A Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field is required, along with a minimum of 2 years of experience in managing online advertising campaigns, with a proven track record of driving measurable results.
A robust understanding of advanced marketing principles and concepts, coupled with strong analytical prowess and quantitative skills, is essential for this role. Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively is also highly valued.
- Job Responsibilities:
- Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
- Collaborate with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
- Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
- Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
- Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.
Preferred Skills:
- Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
- Extensive experience in mobile game advertising.
Personal Attributes:
- Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.
- Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.
- Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.
- Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.
