Data Analyst

Há 3 dias

Região Geográfica Intermediária de São Paulo, Brasil beBeeDataAnalyst Tempo inteiro R$350.000 - R$450.000

Data analysts play a critical role in optimizing consumer brand growth through performance-driven digital marketing strategies.

Job Description

We are seeking a detail-oriented data analyst to analyze, validate, and report on A/B tests across landing pages, advertorials, checkout flows, offers, and retention funnels. The ideal candidate will safeguard the testing process by preventing invalid test setups, spotting extra variables, and ensuring data integrity.

Key Responsibilities
  • Analytics & Reporting
    • Pull weekly reports on all active split tests across funnels and products.
    • Analyze test performance against core KPIs, including:
      • Landing Page CTR & CVR%
      • Checkout CVR%, AOV, Sub Take Rate%, Refund%
      • Retention metrics: Retention %, Cancel Save %, Refund %
    • Deliver clear, actionable insights to guide test decisions:
    • Scale winning variations across channels and SKUs
    • Iterate on underperforming tests with informed recommendations
    • Kill tests that show no potential for improvement
    • Maintain an organized testing dashboard in ClickUp and RedTrack
  • QA for Test Validity & Data Integrity
    • Validate each test before launch to confirm:
      • Only the intended variable is being tested (no hidden changes to layout, copy, or functionality)
      • Traffic is splitting correctly (e.g., 50/50, clean randomization)
      • Targeting and audience segments match test requirements
      • All tracking pixels, events, and reporting are accurate
      • Identify any extra variables or inconsistencies that could invalidate results, such as:
      • Different checkout flows between control and variant
      • Incorrect pricing logic or upsells being triggered unintentionally
      • Changes to load speed, scripts, or elements unrelated to the test
    • Serve as the final gatekeeper before a test goes live to ensure:
      • Results will be statistically valid
      • Data is clean and ready for analysis
    Requirements
    • 2+ years of experience in analytics, QA for testing, or digital marketing operations
    • Strong skills in data analysis and reporting (AI, Google Sheets, Excel, Looker, or similar)
    • Strong understanding of statistical validity and test design
    • Excellent English communication skills (written and spoken)
    Benefits
    • Fully remote position with competitive pay and growth potential
    • Collaborate with high-performing teams across Latin America, Europe, and the U.S.
    • Gain exposure to advanced CRO tools, AI-driven workflows, and cutting-edge test design
    Why This Role Matters

A single invalid test can cost thousands of dollars in wasted ad spend and lost insights. This role ensures:

  • Tests are clean, valid, and reliable
  • Data being reported is trustworthy
  • CRO leaders can make confident, informed decisions about scaling or killing tests

Work at the center of a data-driven growth engine optimizing millions in ad spend.

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