Food Delivery Strategist

Há 6 dias

São Paulo, São Paulo, Brasil beBeeCustomer Tempo inteiro R$100.000 - R$130.000
Job Title: User Experience

Transform the food delivery landscape by uncovering customer insights and guiding product innovation. We are seeking a seasoned user researcher to join our team.

This role combines deep customer research with market intelligence to provide a holistic view of the food delivery industry. You will uncover how customers think, feel, and behave — and how the broader market operates — to guide product development, pricing strategies, marketing campaigns, and operational improvements.

Key Responsibilities:
  • Conduct qualitative and quantitative studies to understand consumer behavior, satisfaction drivers, and pain points.
  • Build and maintain customer personas and journey maps tailored to different segments.
  • Measure the impact of app experience, promotions, delivery speed, and fees on retention and conversion.
  • Collaborate with product teams to design and analyze A/B tests and usability studies.
  • Track and report on satisfaction metrics (e.g., NPS, CSAT, order repeat rate).

Market Research

  • Monitor market dynamics, including consumer preferences, pricing trends, and service innovations.
  • Analyze market share distribution, regional demand patterns, and promotional strategies across the industry.
  • Identify unmet needs and whitespace opportunities through benchmarking and customer feedback.
  • Prepare market research reports to support product, marketing, and operations teams.
  • Track industry trends, emerging technologies, and shifts in consumer behavior within food delivery and adjacent sectors.

Cross-Functional Collaboration

  • Work closely with data analytics, marketing, product, and operations teams to integrate insights into decision-making.
  • Present findings to leadership in clear, actionable formats (dashboards, briefs, presentations).
  • Support go-to-market strategies for new features or service expansions.
Requirements:
  • Bachelor's or Master's degree in Business, Marketing, Data Analytics, Economics, or related field.
  • Fluent in English, with the ability to collaborate across international teams.
  • Experience in market research, consumer insights, or strategic analysis; experience in FMCG, e-commerce, or logistics is a strong plus.
  • Background in top-tier management consulting is preferred.
  • Strong business acumen with excellent communication and storytelling skills.
  • Proven ability to thrive in fast-paced, competitive industries.
  • Experience designing and interpreting research studies, surveys, and behavioral data.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Sales, and Research
  • Industries
  • Software Development, Internet Marketplace Platforms, and Technology, Information and Media

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