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We are seeking a motivated and results-driven Paid Search Strategist with expertise in paid search, PPC, and SEM. This individual will proactively identify opportunities for growth while staying up to date on the latest trends and best practices within the industry.
- Track, measure, and report performance media campaigns across multiple advertising services.
- Optimize performance media campaigns across multiple advertising platforms.
- Support the development of strategies and day-to-day management of accounts.
- Create and interpret client program analysis and reporting (daily, weekly, monthly, quarterly).
- Manage large paid search digital marketing media budgets and hit monthly goals for spend, revenue, and key performance metrics.
- Drive results by analyzing data to gain insights and opportunities for growth.
- Collaborate with the management team to develop new campaigns and strategies.
- Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance, and testing results.
- Bachelor's degree – preferably in marketing, communications, or business administration.
- 3-5 years of paid search and online marketing experience in an agency setting.
- Expertise with Google AdWords and Microsoft SA360.
- Strong knowledge of and experience with analytics and testing tools.
- Understanding of direct response and interactive marketing best practices.
- Able to work both independently and in a team environment.
- Professional and personal integrity.
- Excellent verbal and written communication skills.
- Strategic thinker with strong analytical skills.
