Digital Growth Strategist

Há 3 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeAcquisition Tempo inteiro R$1.200.000 - R$1.800.000

User Acquisition Specialist

About the Role:

We are seeking a mobile growth expert to drive user acquisition through data-driven campaigns and continuous optimization. The ideal candidate will own the planning, execution, and scaling of paid acquisition across Meta Ads Manager, Google Ads, App Store Search Ads, and other major mobile ad networks.

Success in this role means delivering high-quality users at target CPI and ROAS while collaborating closely with Creative, Data, Lifecycle, and Product teams to ensure alignment with retention and monetization goals.

  • Main Responsibilities:
  • Plan, launch, and optimize paid user acquisition campaigns across Meta Ads Manager, Google Ads, App Store Search Ads, and other DSPs.
  • Build and maintain scalable campaign structures including ad sets, audiences, and creative testing strategies focused on acquisition and LTV goals.
  • Develop segmentation and retargeting strategies to support full-funnel growth and re-engagement.
  • Monitor and optimize key performance metrics including CPI, ROAS, CTR, CPM, and install-to-subscription conversion rates.
  • Manage daily budgets, pacing, and bid strategies to maximize ROI within set performance targets.
  • Partner with Creative and Lifecycle Marketing to coordinate A/B testing and optimize creatives, landing pages, and user flows.
  • Produce weekly and monthly reports with actionable insights for leadership and cross-functional teams.
  • Stay current with ad platform policies, algorithms, and best practices to ensure competitive performance.
  • Explore new channels, run experimental tests, and identify emerging growth opportunities.
  • Document campaign learnings and share them across teams.

Requirements:

  • Able to work fully remotely.
  • C1 or C2 fluency in English (written and verbal).
  • At least 2 years experience in mobile user acquisition or digital performance marketing.
  • Proven track record managing six-figure monthly ad budgets with ROI targets.
  • Proficiency in Meta Ads Manager, Google Ads, and App Store Search Ads.
  • Experience with mobile attribution tools.
  • Strong analytical skills with Excel/Google Sheets and data visualization tools.
  • Deep understanding of mobile marketing metrics.
  • Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
  • Strong ownership mindset with proven collaboration skills.

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