LATAM Digital Marketing Specialist

2 semanas atrás


São Paulo, São Paulo, Brasil LG Electronics Tempo inteiro
Job Title: LATAM Digital Marketing Specialist

The ideal candidate will be responsible for developing and executing a comprehensive digital marketing strategy for LATAM, driving business growth and achieving key performance indicators (KPIs) for LG.COM.

Key Responsibilities:
  • Develop and implement a media plan to reach LATAM audiences, ensuring brand consistency and premium image across all communication channels.
  • Monitor and optimize digital campaigns on a daily basis, leveraging data to inform decision-making.
  • Manage global monitoring and e-retail ads, tracking KPIs such as traffic, ROAS, acquisition performance, sell-through, and budget allocation.
  • Collaborate with the marketing team to control budgets and align on strategic vision.
  • Analyze short, medium, and long-term impacts of campaigns on KPIs and sales, providing insights to inform future strategies.
  • Work closely with HQ teams to ensure alignment on topics related to traffic acquisition and media performance.
  • Maintain mastery of media buying platforms, including Google Ads, Meta Ads, TikTok, and Twitter.
  • Develop and present C-level reports on media performance, KPI achievements, and results insights, including action plans.
  • Build and maintain dashboard views based on media performance data.
  • Implement and validate pixel tagging, UTM, events, and taxonomy to set up media campaigns.
Requirements:
  • Bachelor's degree in Marketing or equivalent.
  • Advanced proficiency in Office Suite.
  • Google Analytics certification.
  • Experience with Google Ads, Meta Ads, Criteo, Google Tag Manager, and SEO.
  • Strong analytical skills, with ability to analyze dashboard data using Power BI and Looker.
Important Information:
  • 100% on-site work model, with no flexibility.
  • Mandatory advanced English skills, with Spanish considered a plus.


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