LATAM Digital Marketing Specialist

2 semanas atrás


São Paulo, São Paulo, Brasil LG Electronics Tempo inteiro
Job Title: LATAM Digital Marketing Specialist

We are seeking a highly skilled LATAM Digital Marketing Specialist to join our team at LG Electronics. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and achieve our KPI targets in the LATAM region.

Key Responsibilities:
  • Develop and execute digital media plans to achieve business objectives in LATAM
  • Monitor and optimize campaigns on a daily basis to ensure maximum ROI
  • Global monitoring of traffic KPIs, ROAS, acquisition performance, and budget allocation
  • Support the marketing team in budget control and strategic planning
  • Measure short, medium, and long-term impacts of campaigns on KPIs and sales
  • Collaborate with the D2C, Brand Strategy, and Category Marketing teams to align on traffic acquisition and media performance
  • Mastery of media buying platforms (Google Ads, Meta Ads, TikTok, Twitter)
  • Provide C-level reports on media performance, KPI achievements, results insights, and action plans
  • Build and maintain dashboard views based on media performance data
  • Implement and validate pixel tagging, UTM, events, and taxonomy for media campaigns
Requirements:
  • Bachelor's degree in Marketing or equivalent
  • Advanced Office Suite skills
  • Google Analytics and Google Ads certifications
  • Knowledge of SEO and dashboard analysis (Power BI & Looker)
  • 100% on-site work model (no flexibility)
  • Mandatory advanced English skills; Spanish is a plus


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