
Mobile Gaming Acquisition Expert
Há 2 dias
Lead the charge in mobile marketing and drive user growth for a portfolio of social gaming apps.
Key Responsibilities:- Develop and implement comprehensive user acquisition strategies to drive app installs and engagement.
- Manage and optimize app traffic campaigns across social media, ad networks, and other digital channels, focusing on acquiring high-quality users at scale.
- Conduct in-depth analyses of campaign performance, including cohort, LTV, and ROI analysis, to identify trends and optimization opportunities.
- Work with the creative team to develop engaging ad creatives and messaging that resonates with our target audience of gamers.
- Stay updated on industry trends, competitor activities, and emerging technologies to inform strategies and discover new growth opportunities.
- Work closely with internal stakeholders to define KPIs, track performance metrics, and report on the effectiveness of user acquisition efforts.
- Test new acquisition channels and tactics to continuously improve campaign performance and drive user growth.
- Collaborate with product, ASO, and CRO teams to increase conversions and improve relevant KPIs.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years in digital marketing, focusing on user acquisition for mobile apps, preferably in the social gaming/gaming/gambling industry.
- Demonstrated success in managing app traffic campaigns and driving significant user growth for gaming apps.
- Deep understanding of the gaming ecosystem, player behavior, and industry trends.
- Strong ability to interpret complex data sets and derive actionable insights to optimize campaign performance.
- Experience with digital marketing platforms such as IronSource, Unity Ads, Applovin, and other ad networks commonly used in the gaming industry.
- Excellent communication and collaboration skills, with the ability to work effectively across functions.
- Adaptability in a fast-paced, dynamic environment and adapt to changing priorities.
- Experience with mobile analytics tools such as Appsflyer and similar platforms is essential.
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