Mobile Gaming Acquisition Expert

Há 2 dias


Rondônia, Brasil beBeeUserAcquisition Tempo inteiro R$90.000 - R$120.000
Senior Marketing Manager Job

Lead the charge in mobile marketing and drive user growth for a portfolio of social gaming apps.

Key Responsibilities:
  • Develop and implement comprehensive user acquisition strategies to drive app installs and engagement.
  • Manage and optimize app traffic campaigns across social media, ad networks, and other digital channels, focusing on acquiring high-quality users at scale.
  • Conduct in-depth analyses of campaign performance, including cohort, LTV, and ROI analysis, to identify trends and optimization opportunities.
  • Work with the creative team to develop engaging ad creatives and messaging that resonates with our target audience of gamers.
  • Stay updated on industry trends, competitor activities, and emerging technologies to inform strategies and discover new growth opportunities.
  • Work closely with internal stakeholders to define KPIs, track performance metrics, and report on the effectiveness of user acquisition efforts.
  • Test new acquisition channels and tactics to continuously improve campaign performance and drive user growth.
  • Collaborate with product, ASO, and CRO teams to increase conversions and improve relevant KPIs.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years in digital marketing, focusing on user acquisition for mobile apps, preferably in the social gaming/gaming/gambling industry.
  • Demonstrated success in managing app traffic campaigns and driving significant user growth for gaming apps.
  • Deep understanding of the gaming ecosystem, player behavior, and industry trends.
  • Strong ability to interpret complex data sets and derive actionable insights to optimize campaign performance.
  • Experience with digital marketing platforms such as IronSource, Unity Ads, Applovin, and other ad networks commonly used in the gaming industry.
  • Excellent communication and collaboration skills, with the ability to work effectively across functions.
  • Adaptability in a fast-paced, dynamic environment and adapt to changing priorities.
  • Experience with mobile analytics tools such as Appsflyer and similar platforms is essential.

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