Digital Product Acquisition Manager

Há 2 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeUserAcquisition Tempo inteiro R$25.000 - R$26.200

Drive User Growth

As a key member of our growth team, you will define and execute the user acquisition strategy to drive measurable growth and align with business objectives. This high-impact role offers a unique opportunity to join a dynamic team driving growth in digital product space.

Key Responsibilities:

  • Growth Strategy Development: Develop and implement user acquisition plans that drive measurable growth and align with business goals.
  • Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
  • Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
  • Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
  • Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
  • Data-Driven Decisions: Analyze campaign performance and audience behavior to continuously refine strategy and budget allocation.

Requirements:

  • Brazil-based individual with experience leading user acquisition strategies for digital products or app-first businesses.
  • Strong understanding of paid media channels, including Google Ads, Meta Ads, Programmatic, and ad networks.
  • Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
  • Leadership experience, capable of mentoring a team and collaborating across functions.
  • Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
  • Experience managing affiliate programs and performance partnerships.

Nice to Have:

  • Degree in Engineering, Analytics, or related analytical field.
  • Experience in startups, scale-ups, or high-growth digital companies.

About Our Company:

We are a rapidly growing digital-first company in Brazil, focused on delivering innovative app-based products. Our dynamic team is expanding its acquisition team to scale user growth efficiently. We offer a competitive salary with additional benefits and flexible working environment.

We're looking for someone who:

  • Is passionate about user acquisition and growth marketing.
  • Has experience leading high-performing teams.
  • Can develop and implement data-driven growth strategies.
  • Excels at collaboration and communication.

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