
Data Insights Specialist
1 dia atrás
Job Title: Data Insights Specialist
Role OverviewOur organization seeks a skilled Data Insights Specialist to optimize our tracking and attribution capabilities. The ideal candidate will possess expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with a strong understanding of data modeling and implementation best practices.
Key Responsibilities- Implement, audit, and optimize GA4 setups for accurate attribution.
- Develop and manage GTM containers for event, conversion, and cross-platform tracking.
- Configure and troubleshoot pixels, events, and APIs across various platforms.
- Identify and resolve attribution gaps in websites, cross-domain setups, and multiple platforms.
- Align tracking setups with paid media campaigns for reliable reporting.
- Design dashboards using Looker Studio or similar tools to present performance data effectively.
- Document setups clearly and collaborate with performance marketing teams.
- 3–5 years of hands-on experience with GA4 and GTM.
- Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
- Strong understanding of GA4's event/data model and GTM implementation best practices.
- Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
- Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
- Clear communication skills to bridge technical insights with business needs.
- Experience with server-side tagging and advanced data pipelines (e.g., BigQuery).
- Knowledge of JavaScript for advanced tracking setups.
- Experience building attribution-focused reporting frameworks.
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