Data Insights Specialist

1 dia atrás


Curitiba, Paraná, Brasil beBeeDataInsights Tempo inteiro R$45.000 - R$82.000

Job Title: Data Insights Specialist

Role Overview

Our organization seeks a skilled Data Insights Specialist to optimize our tracking and attribution capabilities. The ideal candidate will possess expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), with a strong understanding of data modeling and implementation best practices.

Key Responsibilities
  • Implement, audit, and optimize GA4 setups for accurate attribution.
  • Develop and manage GTM containers for event, conversion, and cross-platform tracking.
  • Configure and troubleshoot pixels, events, and APIs across various platforms.
  • Identify and resolve attribution gaps in websites, cross-domain setups, and multiple platforms.
  • Align tracking setups with paid media campaigns for reliable reporting.
  • Design dashboards using Looker Studio or similar tools to present performance data effectively.
  • Document setups clearly and collaborate with performance marketing teams.
Required Skills & Qualifications
  • 3–5 years of hands-on experience with GA4 and GTM.
  • Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
  • Strong understanding of GA4's event/data model and GTM implementation best practices.
  • Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
  • Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
  • Clear communication skills to bridge technical insights with business needs.
Preferred Qualifications
  • Experience with server-side tagging and advanced data pipelines (e.g., BigQuery).
  • Knowledge of JavaScript for advanced tracking setups.
  • Experience building attribution-focused reporting frameworks.


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