Founding Marketing Leader

Chief Marketing Officer (CMO) – Founding Team

About MUBA

We are an early-stage B2B software startup building hyper-targeted micro-apps to automate critical workflows in health insurers. Our goal is to move at startup speed—prototyping in days, iterating with real customers and scaling modular solutions.

• Define our go-to-market strategy: Position our micro-apps in the healthtech ecosystem, craft messaging pillars and differentiation vs. legacy insurtech/low-code platforms.
• Build demand generation engine: Launch targeted campaigns (content, events, digital ads) to fill our pilot pipeline of insurers, brokers and TPAs.
• Shape the brand & narrative: Create our website, pitch decks, case study templates and thought-leadership assets to establish us as the go-to partner for rapid, modular automation in health.
• Drive sales enablement: Equip our small sales/BD team with one-pagers, battlecards, playbooks and ROI calculators to close pilots and convert to paid engagements.
• Leverage partnerships: Identify and cultivate alliances with healthtech platforms, industry associations, and channel partners across Argentina, Brazil and the U.S.
• Measure & optimize: Define KPIs (leads/MQLs, conversion rates, CAC, LTV), set up dashboards and relentlessly iterate on what works.

• Proven B2B SaaS/healthtech marketer with experience launching and scaling enterprise solutions (5+ years).
• Hands-on growth hacker who can build and execute campaigns yourself in early stages.
• Storyteller & designer of narratives who know how to distill complex workflows into simple value propositions and compelling content.
• Data-driven & metrics obsessed who love dashboards and testing — constant A/B tests and funnel optimizations are in your DNA.
• Networker & relationship builder who is comfortable on stage at conferences, pitching industry execs, forging partnerships.