Emerging Brands Trade Marketing Strategist

Há 2 dias

São Paulo, São Paulo, Brasil beBeeTradeMarketing Tempo inteiro US$90.000 - US$120.000
Job Title: Emerging Brands Trade Marketing AnalystAbout the Role

This is an exciting opportunity to join our team as a Trade Marketing Analyst, specializing in emerging brands. Your primary focus will be on advancing the trade marketing agenda in Brazil, with a strategic emphasis on the Northeast region.

Key Responsibilities
  • Drive execution across both on and off-premise channels, tailoring brand strategies to the unique dynamics of the Northeast.
  • Collaborate closely with internal teams (marketing, sales, finance, supply chain) and external stakeholders (distributors, agencies, suppliers) to foster strong partnerships that enable agile execution and local relevance.
  • Manage the A&P budget, ensuring compliance across all initiatives and overseeing multiple projects simultaneously.
Requirements and Qualifications

  1. Champion Emerging Brands in Brazil

    1. Support the trade marketing plan by delivering actionable insights, learnings, and locally relevant ideas that unlock growth in the Brazilian Northeast.
    2. Provide valuable insights, learnings, and ideas focused on the region (channel, customer, consumer).
    3. Be the key point of contact within the Trade Marketing team to support the sales team, working closely with Regional Managers and Sales Representatives.
    4. Monitor brands' performance by harvesting and analyzing data from market and consumer research tools to support decision-making.

  2. Lead Operational Agenda

    1. Control the Trade Marketing A&P budget for all Emerging Brands, reporting monthly to the Trade Marketing Manager.
    2. Lead POS Materials management from planning, producing, logistics, and implementing following PICOS guidelines.

  3. Foster Culture of Respect, Collaboration, Learning, and High Performance

    1. Exercise collaboration with Brand teams to ensure initiatives are compliant with brand guidelines and exchange best practices.
    2. Sales teams and Distributor partners to ensure we provide necessary tools and that trade marketing plans and tactics are appropriate for field-based brand-building activities.
What We Offer

We offer a range of benefits that reflect our company values and meet the needs of our diverse workforce, including equitable pay structures, premium employee experience, and total rewards at Brown-Forman designed to engage our people to ensure sustainable and profitable growth for generations to come.

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