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Paid Advertising Manager

2 meses atrás

São Paulo, São Paulo, Brasil Ablel Tempo inteiro
About the Role

Able Digital is a leading Salesforce Implementation and Consulting firm with nearly two decades of experience and a global reach. We offer a portfolio of services, including Salesforce implementation, consulting, and staffing solutions, across the US, Canada, and Latin America.

Job Overview

We are seeking a skilled Paid Advertising Manager to join our team in São Paulo, Brazil. This role requires an expert in paid media campaigns who has experience successfully targeting the US market.

Key Responsibilities
  • Campaign Strategy & Planning:
    • Develop and execute paid media strategies tailored to the US market.
    • Collaborate with the marketing and sales teams to align campaign goals with business objectives.
    • Identify key audience segments and create effective targeting strategies.
  • Paid Ads Management:
    • Manage and optimize campaigns on platforms such as Google Ads, LinkedIn Ads, Facebook, and programmatic networks.
    • Set up, monitor, and adjust ad budgets and bids to maximize ROI.
    • Develop A/B testing strategies for creative, messaging, and landing pages to improve campaign performance.
  • Performance Tracking & Analytics:
    • Track and analyze campaign performance metrics, providing detailed reports to stakeholders.
    • Use data insights to adjust strategies and ensure continuous improvement in lead generation and ad performance.
    • Monitor competitive and industry trends to keep campaigns relevant and effective.
  • Collaboration:
    • Work closely with the marketing team to develop compelling ad copy, creatives, and landing pages.
    • Collaborate with the sales team to ensure the leads generated are high-quality and sales-ready.
    • Partner with the content creation team to produce materials that resonate with the US audience.
  • Budget Management:
    • Effectively manage ad spend across multiple platforms, ensuring campaigns stay within budget while delivering results.
    • Provide forecasts and recommendations for future ad spend based on campaign performance.
  • Optimization & Scaling:
    • Continuously test new ad formats, targeting tactics, and creative concepts to improve performance.
    • Scale successful campaigns while maintaining a focus on quality lead generation.
Requirements
  • 3+ years of experience in managing paid advertising campaigns with a proven track record of success targeting the US market.
  • Fluency in English (both written and spoken) is required, as well as excellent communication skills in Portuguese.
  • Hands-on experience with Google Ads, LinkedIn Ads, Facebook Ads, and other digital platforms.
  • Strong knowledge of audience segmentation, bidding strategies, and conversion rate optimization.
  • Ability to create and optimize campaign tracking systems using Google Analytics and other tracking tools.
  • Data-driven mindset with the ability to analyze metrics and optimize campaigns for lead generation and ROI.
  • Experience working in B2B marketing, particularly in industries such as Technology, Financial Services, Life Sciences, or Healthcare, is a plus.
  • Familiarity with Salesforce or CRM-related marketing is an advantage.