Paid Ads Specialist
Há 1 mês
At Able Digital, we're seeking a skilled Paid Ads Manager to join our team in São Paulo, Brazil. This role requires an expert in paid media campaigns who has experience successfully targeting the US market.
Key Responsibilities:- Develop and execute paid media strategies tailored to the US market.
- Collaborate with the marketing and sales teams to align campaign goals with business objectives.
- Identify key audience segments and create effective targeting strategies.
- Manage and optimize campaigns on platforms such as Google Ads, LinkedIn Ads, Facebook, and programmatic networks.
- Set up, monitor, and adjust ad budgets and bids to maximize ROI.
- Develop A/B testing strategies for creative, messaging, and landing pages to improve campaign performance.
- Track and analyze campaign performance metrics, providing detailed reports to stakeholders.
- Use data insights to adjust strategies and ensure continuous improvement in lead generation and ad performance.
- Monitor competitive and industry trends to keep campaigns relevant and effective.
- 3+ years of experience in managing paid advertising campaigns with a proven track record of success targeting the US market.
- Fluency in English (both written and spoken) is required, as well as excellent communication skills in Portuguese.
- Hands-on experience with Google Ads, LinkedIn Ads, Facebook Ads, and other digital platforms.
- Strong knowledge of audience segmentation, bidding strategies, and conversion rate optimization.
- Ability to create and optimize campaign tracking systems using Google Analytics and other tracking tools.
- Data-driven mindset with the ability to analyze metrics and optimize campaigns for lead generation and ROI.
- Opportunity to work with an international team and gain exposure to high-profile clients.
- Career growth opportunities within a rapidly growing organization.
- Modern office space located in the heart of São Paulo, Brazil.
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