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Global Brand Manager

2 meses atrás

São Paulo, São Paulo, Brasil Lenovo Tempo inteiro

About the Role

This is an exciting opportunity to elevate consumer experience within the smartphone segment for Lenovo, a global leader in technology.

As the Global Brand Management lead, you will be responsible for developing and executing global communication plans, strategies, and campaigns for premium brand building and sustainment. You will own the development of integrated campaigns guided by regional plans, working closely with creative, media, and channel partners from ideation through execution. You will partner with regional marketing and global teams - product marketing, social, digital, PR, and research - to develop scalable and breakthrough global integrated communication launches.

Key Responsibilities

  • Lead the planning and execution of 360-degree integrated campaigns, driving collaboration with a sizable team of cross-functional stakeholders;
  • Ownership of integrated communications plans and brief; oversight of all aspects of the campaign process from plan to strategy to ideation to execution to measurement;
  • Manage creative asset development and delivery with external partners (agencies);
  • Work in partnership with global research & insights team to design learning agendas and measurement;
  • Develop and manage relationships with key country partners, developing a deep understanding of country goals, strategies, insights, and opportunities;
  • Lead cross-functional and global teams in order to develop and deliver marketing campaigns throughout the activation calendar;
  • Lead campaign meetings and reviews with senior leaders, stakeholders, and global partners;
  • Manage campaign budget and oversight campaign governance;

Minimum Qualifications

  • BA required;
  • 8+ years experience in Marketing Communications or Brand Management, leading branding and ATL campaign development and executions;
  • Strong Premium & Lifestyle marketing background;
  • Above the average project management and organizational skills to drive complex agendas of multiple priorities and stakeholders, juggling multiple projects and project timelines;
  • Strong communication skills;
  • Strong storytelling and presentation skills;
  • Strong strategic thinking;
  • Excellent interpersonal skills and ability to influence stakeholders;
  • Ability to operate within a fast-paced environment with a strong "Can do" attitude;
  • Enthusiasm for Brand Marketing;
  • Demonstrated educational or professional international experience;
  • Fluent English is mandatory as this is a Global position;