Country Brand Manager Oncology Lead

Há 1 mês


São Paulo, São Paulo, Brasil Pfizer Tempo inteiro
Job Description

Pfizer is seeking a highly skilled Country Brand Manager Oncology to develop and implement the brand commercial strategy for our Oncology portfolio. As a key member of our team, you will be responsible for driving the launch and setting the strategic direction of new assets, while also providing country input into overall Global Initiatives (GLOCAL).

Key Responsibilities
  • Develop and implement tactical plans for the brand/portfolio, including driving the launch and setting the strategic direction of new assets.
  • Provide country input into overall Global Initiatives (GLOCAL) and tailor regional/global brand strategies to local market needs.
  • Define tactical implementation plans to prepare for execution and tailor as appropriate for different market segments, leveraging best practices.
  • Maximize impact of marketing activities through optimal channel mix, including digital channels.
  • Drive innovation in a highly dynamic and competitive market by challenging the status quo.
  • Find new models of go-to-market to check quick-win opportunities for growth.
  • Lead development and implementation of omnichannel strategic and tactical plans, partnering with brand managers and cross-functional teams.
  • Develop and implement digital solutions that focus on addressing patient needs and improving patient outcomes with positive impact and return on investment for our business.
  • Embraces Data and Technology to develop strategies of brand plans, engage HCPs, and generate insights to integrate patients' perspective/needs.
  • Partner with internal and external stakeholders to provide materials and programs to support patient needs.
  • Foster relationships with key influencers, opinion leaders, and target customer groups within the disease area.
  • Build and maintain relationships with key external stakeholders such as KOLs and policy makers.
  • Create and maintain a local team culture that challenges the status quo, values collaboration, and supports innovation.
  • Develop digital business meetings strategy, validate brand-specific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical.
  • Maintain a tracking of Key Performance Indicators related to the Brand.
  • Accountable for the planning & spending of budgets (revenue/DME).
  • Oversee country sales and forecasting, including monitoring performance vs KPIs.
Education and Other Qualifications

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.



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