Country Brand Lead Oncology Specialist

4 semanas atrás

São Paulo, São Paulo, Brasil Pfizer Tempo inteiro
Job Description

Job Summary

Pfizer is seeking a highly skilled Country Brand Lead Oncology to join our team. As a key member of our commercial organization, you will be responsible for managing the portfolio and pipeline to ensure patient treatment at the right time and place.

Key Responsibilities

  • Partner with finance to develop operational plans and target definitions for revenue and direct marketing expenses.
  • Develop and implement marketing plans and strategies to drive business growth.
  • Adapt and implement global and regional strategic guidance and promotional materials.
  • Boost marketing effectiveness by leveraging data-driven insights and analytics.
  • Guarantee breakthrough experiences through the implementation of global campaigns.
  • Drive branded and unbranded commercial capabilities, focusing on specialty and cross-therapeutic areas.
  • Establish therapeutic areas' collective advantages and opportunities, driving a customer-centric mindset.
  • Drive voice of customer insights and segmentation of audiences across markets to optimize messaging and go-to-market plans.
  • Collaborate with the CMO organization to deliver breakthrough campaigns and promotional efforts.
  • Collaborate with the CMAO organization to deliver breakthrough science.
  • Lead efforts to develop or adapt innovative and integrated digital omnichannel strategies to build proficiency in customer experience.
  • Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions.
  • Shape and lead the development of rapidly created agile and modular content using available tools.
  • Use streamlined content testing and actively identify gaps to inform new content development.
  • Embed foundational analytics capabilities, such as global dashboards and tracking/reporting of metrics and KPIs, via coordination with global analytics teams and rapidly adjust engagement approach based on new insights.
  • Adopt best practices for leveraging go-to-market solutions in HCP/XF engagement.
  • Provide feedback and share voice of customer to internal partners for solution evolution.
  • Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timelier.
  • Drive brand strategy and interactions, leveraging customer insights along the journey.
  • Adopt best practices for omnichannel marketing activities to improve efficiency, such as deep understanding of analytics to efficiently interpret complex dashboards.
  • Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines, driving visitor traffic.

Relationships

Partner with internal and external stakeholders to provide materials and programs to support patient needs.

Foster relationships with key influencers, opinion leaders, and target customer groups within the disease area.

Build and maintain relationships with key external stakeholders, such as KOLs and policy makers.

Create and maintain a local team culture that challenges the status quo, values collaboration, and supports innovation.

Education and Other Qualifications

Education

  • University degree required (business administration or scientific degree preferred).
  • MBA in the marketing/business area or related area preferred.

Language

  • Ability to communicate in Portuguese and English required (Advanced/Fluent).

Experience

  • Previous experience in Oncology preferred.
  • Minimum 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital.
  • Strong personal integrity and customer focus.
  • Experience in working with different channels, i.e., digital.
  • Ability to move fast in response to what is happening in the external marketplace.
  • Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels.
  • Ability to rapidly test content and channel mix to respond to real-time customer behavior.
  • Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility.
  • Deep analytics fluency continuously monitors insights and test-and-learn, iterative mindset.
  • Must be customer-obsessed and a proactive and active listener.
  • Ability to understand the different messaging needed for different generations.
  • Strong leadership skills with ability to cascade Pfizer's culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations.

Other Job Details

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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