Country Brand Lead Oncology Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil Pfizer Tempo inteiro

Job Title: Country Brand Lead Oncology

About the Role:

This is a unique opportunity to join Pfizer as a Country Brand Lead Oncology, where you will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment at the right time, at the right place. This task includes own brand strategies; collaboration with Regional, Global, and cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access to patient.

Key Responsibilities:

  • Partner with finance on operational planning target definition, for revenue and direct marketing expenses, as well as LEs
  • Develop and implement marketing plan and strategy
  • Adapt and implement Global/Regional strategic guidance & promotional materials
  • Boost our marketing wow thought OC data driven mindset
  • Guarantee breakthrough experiences implementing GLOCAL campaigns (reuse)
  • Drive branded & unbranded CFC strategic capabilities (specialty focus & cross TA)
  • Establish therapeutical areas collective advantages opportunities & CFC mindset
  • Drive voice of customer insights
  • Drive segmentation of audiences across markets to optimize messaging and GTM plans
  • Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts
  • Collaborate with CMAO organization to deliver breakthrough science
  • Leads efforts to develop or adapt innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience
  • Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions
  • Shapes and leads the development of rapidly created agile and modular content using available tools
  • Uses streamlined content testing and actively identifies gaps to inform new content development
  • Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights
  • Adopts best practices for leveraging go to market solutions in HCP/XF engagement
  • Provides feedback and share voice of customer to internal partners for solution evolution
  • Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timelier
  • Drives brand strategy and interactions, leveraging customer insights along the journey
  • Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)
  • Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as these drives how many visitors go to our channels

Relationships:

  • Partner with internal and external stakeholders to provide materials and programs to support patient needs
  • Foster relationships with key influencers, opinion leaders and target customer groups within the disease area
  • Build and maintain relationships with key external stakeholders such as KOLs and policy makers
  • Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation

Education and Other Qualifications:

  • University degree required (business administration or scientific degree preferred)
  • MBA in the marketing/business area or related area preferred

Experience:

  • Previous experience in Oncology preferred
  • Minimum 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital
  • Strong personal integrity, and customer focus
  • Experience in working with different channels i.e. digital
  • Ability to move fast in response to what is happening in the external marketplace
  • Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels
  • Ability to rapidly test content and channel mix to respond to real-time customer behavior
  • Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
  • Deep analytics fluency continuously monitors insights, and test-and-learn, iterative mindset
  • Must be customer obsessed and a proactive and active listener
  • Ability to understand the different messaging needed for different generations
  • Strong leadership skills with ability to cascade Pfizer's culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations

About Pfizer:

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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