Digital Marketing Strategist
4 semanas atrás
Nerdy is seeking a highly skilled Digital Marketing Strategist to drive the company's digital marketing campaigns and strategies. This role will play a pivotal part in achieving our business goals by developing and executing data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.
**About the Role**:
The ideal candidate will have a Bachelor's degree in Mathematics, Business, or a related field and proven experience in Marketing, UX, or Business Analytics. Proficiency in analytics tools (GA4, GA360, Looker, Tableau) and at least one querying language (SQL preferred) is required. Additionally, the candidate should have operational experience with a CDP (Segment preferred) and an understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.) and marketing analytics tools.
**Responsibilities**:
Develop and execute performance marketing strategies to achieve targeted KPIs, such as ROAS, CPA, and conversion rates. Collaborate with cross-functional teams to align marketing efforts with overall business objectives. Work with Marketing Operations, Data Engineering, and Product to ensure Marketing tools are properly set up and optimized. Utilize analytics tools to track campaign performance and generate actionable insights. Prepare regular performance reports and present findings to stakeholders.
**Nerdy Leadership Principles**
Relentless Focus on Customers
- Comfort with Ambiguity
- Ownership
- Simplify
- Intellectual Curiosity
- Build Teams
- Think Big
- Insist on High Standards
- Bias for Action
- Build Trust
- Go Deep
- Have Conviction
- Deliver Results
- Are Right, a Lot
**Benefits**:
Competitive Salary (paid in USD)
- Fully Remote Position
- Flexible Paid Time Off
- Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
- Once-in-a-lifetime opportunity to help transform how the world learns
- Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture
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