Digital Content Specialist

Há 21 horas

Brasil beBeeMarketing Tempo inteiro R$48.000 - R$72.000

Job Overview

The Marketing Strategist role drives the online presence of a hospitality company through engaging social media content and targeted advertising. This position requires a strong understanding of current social media trends, visual storytelling, and analytical skills to turn data into strategy.

  • Develop monthly content calendars tailored to each venue's unique personality and audience.
  • Collaborate with venue managers and staff to coordinate on-site content capture.
  • Create content aligned with trending formats, memes, pop culture, and community interests.
  • Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.

Digital Advertising & Analytics:

  • Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
  • Manage boosted posts and paid campaigns on Instagram and TikTok.
  • Track and report on key performance indicators including reach, engagement, conversions, and ROI.

Creative Innovation & Brand Growth:

  • Propose new content series or campaign ideas each quarter.
  • Stay up-to-date with social media trends to keep the brand's content fresh and relevant.
  • Cross-functional collaboration is essential to align messaging and objectives.

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