Transformative Marketing Data Strategist

Há 3 dias

Salvador, Bahia, Brasil beBeeEffectiveness Tempo inteiro US$140.000 - US$170.000
Marketing Effectiveness Lead

A pivotal role awaits in our organization as we seek a skilled Marketing Effectiveness Lead. This individual will thrive in an agile environment driving substantial marketing spend towards growth.

In this position, you will refine methodologies for ROI in a privacy-led context and decode performance across a competitive landscape.

About the Role:
  • Oversight of advanced marketing effectiveness measurement, encompassing marketing mix modelling (MMM), incrementally/causal-lift testing, and geo-based experiments.
  • Production of actionable insights guiding strategic choices and day-to-day optimisation across multiple channels.
  • Collaboration with marketing, finance and commercial teams to steer budget allocation and maximise impact in a competitive market.
  • Novel approaches to measuring ROI and attribution in a privacy-conscious environment.
  • Translation of complex analyses into clear, decision-ready recommendations for senior stakeholders.
  • Mentorship and support for data scientists and analysts in developing advanced experimentation and modelling skills.
Requirements:
  • Minimum 3 years of experience in data science/analytics, with at least 2 years focused on marketing effectiveness.
  • Hands-on experience building and validating MMM (e.g., adstock/saturation, regularisation/priors, holdouts/back-tests).
  • Practical expertise with incrementality/causal-lift testing and geo-experimentation (e.g., DiD, synthetic control, matched markets).
  • Strong proficiency in Python and SQL; comfort with common stats/ML libraries (e.g., pandas, NumPy, scikit-learn, statsmodels, PyMC or similar).
  • Proven ability to translate model outputs into budget recommendations, channel mix and ROI/elasticity insights.
  • Solid experiment design skills (power, sample sizing, guardrails, success criteria) and interpreting noisy real-world data.
  • Experience working with multi-channel marketing data (search, social, display, affiliates, TV/OOH, CRM/app).
  • Ability to present complex results simply to senior non-technical audiences and influence decisions.
  • Bachelor's degree in a relevant field is required.
  • Excellent verbal and written English communication skills.
  • Analytical and problem-solving skills.
  • Ability to work independently as well as in a team-oriented environment.

This is an exceptional opportunity for a highly motivated professional to contribute their expertise and drive meaningful outcomes in a dynamic organisation.

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