Sports Lifecycle Marketing Manager, Prime Video LATCANZ
Há 1 mês
We are seeking a skilled Sports Lifecycle Marketing Manager to join our team at Prime Video LATCANZ. As a key member of our marketing team, you will be responsible for managing all sports-related communications across our outbound and cross-site channels.
Key Responsibilities:
- Develop and execute a customer lifecycle marketing strategy for sports-driven customers, including season launch support, customer onboarding, in-season engagement, and churn prevention.
- Lead the creation and execution of campaigns, managing key inputs including targeting and segmentation, messaging, localization, creative, content/design, and planning.
- Implement new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
- Ensure campaigns are executed to the highest standard across all marketing channels.
- Collaborate with BI to analyze campaign performance and provide data-based recommendations.
Requirements:
- 4+ years of professional marketing experience.
- Experience using data and metrics to drive improvements.
- Proficiency in Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience managing or working within cross-functional marketing and creative teams.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience in audience segmentation and targeting.
We offer a dynamic work environment with opportunities for growth and development. If you are passionate about the intersection of sports and streaming media, this could be an exciting opportunity to be part of Prime Video's continued push into the sports entertainment space. Apply now to join our team and contribute to our mission to deliver exceptional customer experiences.
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