
Digital Marketing Strategist
Há 2 dias
Senior Digital Marketing Specialist
We are seeking an experienced and innovative Senior Digital Marketing Specialist to lead our digital marketing efforts. As a key member of our team, you will be responsible for planning, launching, and optimizing digital marketing operations, including mobile-first User Acquisition campaigns and B2B lead generation efforts.
The ideal candidate will have a proven track record in digital marketing with 5+ years of experience. They will be creative and innovative thinkers with the ability to develop compelling digital marketing campaigns.
- Key Responsibilities:
- Plan, launch, and optimize digital marketing operations, including mobile-first User Acquisition campaigns and B2B lead generation efforts.
- Effectively communicate complex analyses by developing easy-to-use reporting or visualization dashboards.
- Manage digital marketing channels and social media accounts, monitoring key metrics across channels.
- Suggest and test improvements of online content by staying aware of the competitive landscape.
- Work with partners to unlock campaign performance and test new ad products.
- Maintain proficiency with tracking and analytic tools.
- Live and breathe the latest media buying trends, competitive digital landscape, user needs, and digital marketing products.
Requirements:
- Proven track record in digital marketing with 5+ years of experience.
- Creative and innovative thinking with the ability to develop compelling digital marketing campaigns.
- Direct experience managing media buying, optimization, and strategic planning.
- Proficiency in Excel/Google Sheets and familiarity with metrics such as CPL, CPA, CVR, and LTV.
- Strong quantitative, analytical, and problem-solving skills.
- Hands-on experience with Web & App tracking and attribution.
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