
Marketing Innovator
Há 5 dias
We are seeking a dynamic and experienced professional to drive our growth by developing and executing lead generation strategies.
Key Responsibilities:
- Lead Generation Strategy & Execution:
- Oversee and optimize our Go-To-Market (GTM) strategies for lead generation, including identifying market segments and developing targeted cold email campaigns.
- Collaborate with the Sales Development Rep (SDR) to refine cold outreach strategies via email to relevant potential customers.
- Facilitate cross-pollination between Sales Implementation/Team Jobs and Talent Staffing Jobs to maximize lead generation opportunities.
Marketing Automation & Analytics:
- Utilize marketing automation platforms to design, implement, and manage lead nurturing campaigns.
- Analyze marketing campaign performance data to identify areas for improvement and optimize lead generation efforts.
- Work with the SDR to refine targeting and messaging for maximum lead qualification.
Content Marketing & Brand Management:
- Collaborate with internal teams to ensure consistent brand messaging across all marketing channels.
Skill Requirements:
- Minimum 2-4 years of experience in B2B marketing, preferably within the IT industry.
- Proven track record of success in developing and executing lead generation strategies.
- Strong understanding of marketing automation tools and data analysis techniques.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a leading firm in the Salesforce space
- Collaborative and supportive work environment
- Chance to contribute to the company's growth and success
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