Communications and Marketing Director

Há 1 mês

Belo Horizonte, Minas Gerais, Brasil VINCI Highways Tempo inteiro
About the Role

VINCI Highways is seeking a seasoned Communications and Marketing Manager to spearhead internal and external communications for our concession company in Brazil. As a key member of our team, you will be responsible for shaping and enhancing the image of our highway and promoting the positive impact of VINCI Highways.

Key Responsibilities
  • Strategy: Develop and execute the annual communications plan, manage budget, and deploy VINCI Highways' existing guidelines.
  • Stakeholders Relations: Support Excom in strategic interactions, prepare meetings, and cultivate relationships with key stakeholders.
  • Messaging: Create the narrative strategy and develop key messages for internal and external communications.
  • Branding: Lead the development of the new brand and its deployment in all positive contact points.
  • Media Relations: Create dynamic newsflow, cultivate relationships, and set up tools and monitoring.
  • Crisis Communications: Support Excom in setting all the processes to manage sensitive issues.
  • Digital: Create and animate the website, establish social media presence, and ensure monitoring.
  • Marketing: Deploy customer relations strategy, manage ombudsman activity, and monitor user satisfaction.
  • Works Communications: Explain and promote the works to regions and drivers, activate specific informative channels.
  • Partnerships: Promote long-term commitment and initiatives through common projects with tourism associations, business associations, and communities.
  • Internal Coms: Support HR team with recruitment communications, foster engagement within VINCI Highways, and cultivate the communications culture.
  • Event Management: Coordinate, organize, and plan events.
  • Environmental Commitment: Highlight the commitment to environmental performance.
  • Performance Monitoring: Deploy KPIs to report performance to the executive committee and HQ Team.
Requirements
  • 10+ years of experience in communications and marketing, preferably within large corporations with international exposure.
  • Full bilingual proficiency in English and Portuguese.
  • Proven experience in managing both institutional and consumer-focused communication.
  • Strong knowledge of the Brazilian media landscape, decision-makers, partners, and relevant events.
  • Experience in the transport and mobility sector is a plus.
  • International management experience, with the ability to operate local communications within the framework of an international, listed Group.
  • Operational leadership, with the ability to execute coms strategies on time and budget.
  • Creativity, with experience in innovation and digital transformation.
  • Existing local connections, with an established network of partners, service providers, media influencers.
  • Resilience and positive mindset, with the ability to perform under pressure.

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