Communications & Marketing Director

4 semanas atrás

Belo Horizonte, Minas Gerais, Brasil Vinci Concessions Tempo inteiro

Job Summary:

VINCI Highways is seeking an experienced Communications & Marketing Manager to lead internal and external communications of the concession company.

The ideal candidate will have a strong background in communications and marketing, with a proven track record of developing and executing global strategies covering both institutional and customer communications.

The role requires strong alignment on the local communication needs with the global corporate objectives of VINCI Highways.

Key Responsibilities:

  • Develop and execute the annual communications plan, manage budget, and deploy VINCI Highways' existing guidelines (brand, digital, media, editorial).
  • Support Excom in strategic interactions, prepare meetings, and create the narrative strategy.
  • Lead the development of the new brand and its deployment in all positive contact points.
  • Create dynamic newsflow, cultivate relationships, and set up tools & monitoring.
  • Support Excom in setting all the processes to manage sensitive issues.
  • Create and animate website, establish social media presence, and ensure monitoring.
  • Deploy customer relations strategy, manage ombudsman activity, and monitor user satisfaction.
  • Explain and promote the works to regions and drivers, activate specific informative channels to drivers and local citizens.
  • Promote long-term commitment and initiatives through common projects with tourism associations, business associations, and communities.
  • Support HR team with recruitment communications, foster engagement within VINCI Highways, and cultivate the communications culture and reflexes at all levels of the company.

Requirements:

  • 10 years of experience in communications and marketing, preferably within large corporations with international exposure.
  • Full bilingual proficiency in English and Portuguese.
  • Proven experience in managing both institutional and consumer-focused communication.
  • Strong knowledge of the Brazilian media landscape, decision-makers, partners, and relevant events.
  • Experience in the transport and mobility sector is a plus.

Operational Leadership:

The ideal candidate will have the ability to execute coms strategies on time and budget, involvement in hands-on execution, taking responsibility for the concrete delivery of the com plans, and strong attention to detail.

Creativity:

The candidate should have experience in innovation and digital transformation, excellent storytelling ability, and a taste for visual and concept creativity.

Existing Local Connections:

The ideal candidate will have already established a network of partners, service providers, media influencers to ensure swift activation of campaigns and initiatives.

Resilience and Positive Mindset:

The candidate should be able to perform under pressure given the nature of a 24/7 highway operation with a vast works program coming ahead.

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