Marketing Director

Há 8 horas

São Paulo, São Paulo, Brasil Msd Tempo inteiro
Job Description

The Marketing Associate Director is responsible for leading the development and execution of marketing strategies across all support areas, driving marketing and sales performance, and understanding customer needs and requirements.

Main Responsibilities:

  • Lead marketing strategy and activities implementation across all support areas
  • Responsible for marketing and sales performance
  • Develop marketing strategies driven by data and other sources of information
  • Understand customer needs and requirements
  • Monitor and improve customer satisfaction
  • Understand the patient journey and opportunities to accelerate patient access to the treatment
  • Understand the market and competition for the product and develop a value strategy for the brand through a collaborative work with other OMPM
  • Help to develop product roadmap and competitive positioning
  • Lead, support the development and execution of the pre-launch plan including supporting areas strategies which allows a successful launch
  • Lead, support the development and execution of the ONE brand plan including supporting areas strategies and activities
  • Develop promotion plan through traditional and nontraditional channels
  • Work with regulatory affairs to ensure that product meets requirements and stays within approval schedule
  • Develop the SF Training Program with the support of training to ensure SF is trained on strategies, indications, and disease in properly time
  • Develop the feasibility and health economics evaluation plan to accomplish with product approval and positioning (if required)
  • Develop market research plan with the support of DnA area to get data and insights which allow product strategy development and adapt to market trends
  • Develop a PR and communication plan (internal and external) with the support of communication area
  • Develop a stakeholder segmentation
  • Lead forecasting process and review the performance
  • Define promotion budget allocation and ensure timely implementation
  • Work with field team to review account plan and activities related to ensure it ́s aligned with brand strategy
  • Work with patient program to develop strategies which support brand strategy
  • Ensure adequate product supply through market analysis and performance
  • Have comprehensive understanding of the Oncology (disease and product scientific data) and health care system
  • Have a stakeholder board to discuss opportunities, trends, challenges and get insights
  • Accompany sales personnel on key customer visits
  • Establish a solid relationship with stakeholders
  • Engagement with regional team
  • Product life cycle management
  • Lead the scientific engagement through traditional and nontraditional channels
  • People development (when applicable)
  • Develop innovative projects
  • Develop internal awareness campaign

Requirements:

  • Bachelor's degree in marketing or a related field
  • Working experience in marketing, particularly within oncology, hematology, rare disease, immunology or infectology
  • Proficiency in English (advanced)
  • Proficient in Microsoft Excel, PowerPoint, Word and Outlook

About Us:

We are a company that values diversity, talent, and commitment. We believe that diverse ideas and inclusive environments lead to breakthrough innovation. We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.

  • Marketing Strategy Director

    Há 3 dias

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    About the RoleWe are seeking a highly skilled Marketing Strategy Director to join our team. As a Marketing Strategy Director, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and execute marketing strategies that align with business objectivesLead cross-functional...

  • Regional Marketing Director

    4 semanas atrás

    São Paulo, São Paulo, Brasil Jobflurry-Appcast-Br Tempo inteiro

    {"h3": "Regional Marketing Director Role Overview"} The Regional Marketing Director will lead our Market Segment Managers and the MarComm team, reporting to the Protective and Marine Division Latam Sales & Marketing Vice President. This critical position will work closely with the Corporate Protective and Marine Division's Marketing Team, and, also, with...

  • Marketing Director

    1 dia atrás

    São Paulo, São Paulo, Brasil Adaptive Teams Tempo inteiro

    Marketing Director Job DescriptionWe're seeking a visionary Marketing Director to lead our strategy, elevate our brand, and drive growth in the tech industry.Key Responsibilities:Craft and Implement a Comprehensive Marketing Strategy: Develop and execute a marketing plan that fuels company growth, aligns with business objectives, and resonates with our...

  • Marketing Strategy Director

    Há 2 dias

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    Marketing Strategy DirectorAre you a seasoned marketing professional looking to drive business growth and lead strategic initiatives? We're seeking a Marketing Strategy Director to join our team at Refinitiv, a leading software solution company.Key Responsibilities:Develop and execute comprehensive marketing strategies to meet business objectives in...

  • Marketing Strategy Director

    Há 2 dias

    São Paulo, São Paulo, Brasil TRSS Tempo inteiro

    Marketing Strategy DirectorAre you a seasoned marketing professional looking to drive business growth and success? We're seeking a highly skilled Marketing Strategy Director to join our team at TRSS, a leading software solution company.Key Responsibilities:Develop and execute comprehensive marketing strategies to meet business objectives in Brazil.Lead...

  • Digital Marketing Director

    1 semana atrás

    São Paulo, São Paulo, Brasil Kimberly-Clark Corporation Tempo inteiro

    Job Title: Director, Digital Marketing, IPC About the Role: We are seeking a talented Digital Marketing Director to join our team at Kimberly-Clark Corporation. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement. Key...

  • Marketing Strategy Director

    Há 2 dias

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    Marketing Strategy DirectorAre you a seasoned marketing professional looking to drive business growth and lead strategic initiatives? We're seeking a talented Marketing Strategy Director to join our team at Refinitiv.About the Role:Develop and execute comprehensive marketing strategies to meet business objectives in Brazil.Lead cross-functional teams to...

  • Marketing Strategy Director

    Há 2 dias

    São Paulo, São Paulo, Brasil Thomson Reuters Tempo inteiro

    Marketing Strategy DirectorAre you a strategic thinker with a passion for driving business growth through effective marketing strategies? Do you have a proven track record of leading projects and teams to achieve business objectives? We are seeking a Marketing Strategy Director to join our team at Thomson Reuters, a leading software solution company.Key...

  • Marketing Strategy Director

    2 semanas atrás

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    About the RoleWe are seeking a highly skilled Marketing Strategy Director to join our team in Brazil. As a key member of our marketing leadership team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.As a Marketing Strategy Director, you will lead cross-functional teams to create and implement...

  • Digital Marketing Director

    2 semanas atrás

    São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro

    Job Title: Director, Digital Marketing, North AmericaJoin Kimberly-Clark, a leading consumer goods company, as a Director of Digital Marketing, North America. In this role, you will lead the development and execution of the company's digital marketing strategy, driving business growth and customer engagement.About the RoleAs a Director of Digital Marketing,...

  • Regional Marketing Director

    Há 1 mês

    São Paulo, São Paulo, Brasil Jobflurry-Appcast-Br Tempo inteiro

    Job Summary:We are seeking a highly skilled Regional Marketing Director to lead our marketing efforts in the Latam region. The ideal candidate will have a strong background in marketing and sales, with experience in developing and executing strategic plans to drive business growth.Key Responsibilities:Strategic Development and Execution: Develop and execute...

  • Marketing Strategy Director

    Há 5 dias

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    About the RoleWe are seeking a highly skilled Marketing Strategy Director to join our team in Brazil. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue in the Tax and Accounting segment.As a Marketing Strategy Director, you will be accountable for:Developing...

  • Marketing Strategy Director

    Há 2 dias

    São Paulo, São Paulo, Brasil Refinitiv Tempo inteiro

    Marketing Strategy DirectorWe are seeking a highly skilled Marketing Strategy Director to join our team at Refinitiv. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and meet our objectives in Brazil.Key Responsibilities:Develop and execute...

  • Digital Marketing Director

    2 semanas atrás

    São Paulo, São Paulo, Brasil Kimberly-Clark Corporation Tempo inteiro

    Job Title: Director, Digital MarketingKimberly-Clark Corporation is seeking a highly skilled Director, Digital Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.About the Role:This is a full-time...

  • Marketing Director

    1 dia atrás

    São Paulo, São Paulo, Brasil Danone Tempo inteiro

    About the JobWe are seeking a highly skilled Marketing Director to lead our marketing initiatives in the Brazilian market. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies to drive growth and enhance consumer engagement.Key Responsibilities:Develop and execute marketing strategies to promote...

  • Operations Director

    4 semanas atrás

    São Paulo, São Paulo, Brasil Spark Influencer Marketing Tempo inteiro

    About the RoleWe are seeking a highly skilled Operations Director to join our team at Spark Influencer Marketing. As a key member of our management team, you will be responsible for overseeing the day-to-day operations of our business, ensuring seamless execution of our strategies, and driving growth and efficiency.Key ResponsibilitiesDevelop and implement...

  • Digital Marketing Director for Latam South

    2 semanas atrás

    São Paulo, São Paulo, Brasil Pluxee Tempo inteiro

    Contract Type: Permanent RegularJob Overview:The Digital Marketing Director – Latam South will play a crucial role in driving revenue growth through demand generation, conversion, cross-selling, retention, and engagement of clients, merchants, and consumers in Latam South (Brazil, Chile, Peru, Uruguay).Key Responsibilities:Directly and indirectly impact...

  • Growth Director

    Há 8 horas

    São Paulo, São Paulo, Brasil TLC Worldwide Tempo inteiro

    Descrição da VagaNossa empresa, TLC Worldwide, está procurando por um profissional experiente e motivado para o cargo de Growth Director. Nesta função, você será responsável por identificar e garantir grandes oportunidades de programas de fidelidade, marketing e engajamento com clientes blue-chip em setores como FMCG, varejo, serviços financeiros e...

  • Marketing Director

    2 semanas atrás

    São Paulo, São Paulo, Brasil MSC CRUISES Tempo inteiro

    Job Purpose:Align MSC Cruises' sales strategy with guest communication to achieve revenue growth and increase Brazilian guest numbers onboard.Key Accountabilities:• Monitor sales and performance trends.• Collaborate on offer development, email marketing, and sales support materials.• Identify and send targeted offers to travel agents and guests with...

  • Marketing Director

    1 dia atrás

    São Paulo, São Paulo, Brasil Endress+Hauser Controle E Automaçao Ltda. Tempo inteiro

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to join our team at Endress+Hauser Controle E Automação Ltda. in Brazil. As a key member of our organization, you will be responsible for developing and implementing strategic marketing plans to drive business growth and improve customer experience.Key ResponsibilitiesDevelop...