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Regional Marketing Director
2 meses atrás
The Regional Marketing Director will lead our Market Segment Managers and the MarComm team, reporting to the Protective and Marine Division Latam Sales & Marketing Vice President. This critical position will work closely with the Corporate Protective and Marine Division's Marketing Team, and, also, with Sales Directors across Latam and other functional leaders to reach and exceed financial goals, relative to sales and profitability.
Key Responsibilities:- Develop and execute strategic plans for the Latam region, including annual marketing plans and 5-year strategic plans.
- Capture the voice of the field and customer to identify expansion opportunities into attractive segments where we have a right to succeed.
- Manage and enhance external communications through the Marcom Team, working with agency partners to strengthen our brand awareness in key strategic segments.
- Optimize internal communications across marketing, sales, sales excellence, product, and R&D functions.
- Mentor, develop, and coach direct report and team members.
- Collaborate with Sales Directors to align on all marketing and sales-related activities and ensure they are accretive to overall growth and development of the Latam business.
Formal Education: Business administration or similar + MBA (desired). Spanish/English/Portuguese (desirable)
Experience: Management experience. Previous sales and/or marketing experience in the Industrial Coatings Industry.
Preferred: Previous experience in marketing communications. Exposure to Sales and Operating Planning (S&OP) and/or Integrated Business Planning (IBP) processes.
Soft Skills:Strong leader with excellent communication skills. Success in developing and implementing a business plan. Strong analytical thinking. General Industrial Coatings Market experience. General computer skills.
Travel Requirements:30%