Head of Brand Strategy

Há 2 dias

São Paulo, São Paulo, Brasil Ancient Gaming Tempo inteiro
About Ancient Gaming

Ancient Gaming is a pioneering company in the iGaming software industry, constantly pushing the boundaries of innovation and setting new standards with engaging software and transformative experiences.

Job Title: Head of Brand

We are seeking a highly skilled and experienced Head of Brand to lead the development and execution of brand strategies for our market-leading products, CSGORoll and HypeDrop.

Key Responsibilities:
  • Establish and evolve the voice of Ancient Gaming's brand portfolio, positioning CSGORoll and HypeDrop as market leaders in their respective spaces.
  • Develop and execute creative, data-driven brand strategies that drive awareness, acquisition, and retention for both products.
  • Ensure a consistent and innovative brand message across all channels, including digital, social, and performance marketing.
  • Collaborate with the CEO to translate the company vision into actionable marketing strategies, ensuring the brand remains relevant and exciting.
  • Lead, mentor, and inspire a high-performing marketing team, including areas such as performance marketing, social media, streaming, content creation, and partnerships.
  • Foster a culture of excellence, collaboration, and accountability within the marketing team, while promoting autonomy and creativity.
  • Set clear, aspirational goals for the team, driving high-impact results across multiple touchpoints.
  • Work closely with other departments (e.g., Product, Sales, and Operations) to ensure that brand initiatives align with broader business goals.
  • Lead collaboration efforts with influencers, streamers, and external agencies to enhance brand visibility and engagement.
  • Utilize data analytics to measure the performance of brand initiatives, ensuring the marketing team delivers a high return on ad spend (ROAS) and other key performance metrics.
  • Continuously audit and optimize marketing funnels, implementing processes that enhance operational efficiency and campaign execution.
  • Oversee the development of innovative campaigns for both CSGORoll and HypeDrop that keep them at the forefront of their industries.
  • Conduct market and competitor analysis to identify opportunities for growth and differentiation in the gaming and e-commerce landscapes.
  • Ensure all brand communications are compliant with iGaming regulations and aligned with company policies.
  • Support crisis communication efforts in collaboration with the PR team to manage potential reputational risks.
  • Manage the marketing department's budget, resource allocation, and team performance to optimize output and drive results.
  • Oversee the implementation of marketing technologies and tools to improve campaign efficiency.
Requirements:
  • Proven experience leading a brand in a fast-paced, disruptive market, ideally within a challenger brand or a gaming/iGaming environment.
  • Extensive experience managing cross-functional marketing teams with a focus on both high-level strategy and hands-on execution.
  • Strong people management skills, with a track record of inspiring and developing a diverse team while handling underperformance where needed.
  • Demonstrable experience building and executing brand strategies that drive market share, customer engagement, and long-term growth.
  • Passionate about the gaming/iGaming industry, with hands-on knowledge of esports, and online gaming communities.
  • A data-driven leader with a deep understanding of analytics and the ability to use data to inform and optimize marketing strategies.
  • Experience with marketing technologies and tools, including performance tracking, ROAS analysis, and campaign optimization.
  • A balance of creativity and operational expertise—capable of executing campaigns while ensuring operational effectiveness.
  • Strong communication skills, with the ability to adapt style across different audiences, from the CEO to external partners, influencers, and streamers.
What We Offer:
  • Work-from-Anywhere Policy: As a remote-first organization, you have the opportunity to work from any location globally.
  • Annual Team-Building Event: Each year, we select a destination for our team-building event to collectively celebrate our achievements and strengthen our team bonds.
  • Home Office Equipment Budget: We provide a dedicated budget to acquire all necessary equipment to set up an efficient and comfortable home office environment.
  • Learning and Development Budget: We invest in your professional growth by offering a budget for skill development and continuous learning, including full access to Udemy.
  • Spill Mental Health Service: Our Spill Mental Health Service offers comprehensive counseling support to any employee in need, ensuring your well-being is prioritized.
  • Company Culture: We are an innovative and fast-moving company where your development will only be limited by your own potential.

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