Analytical Professional for Marketing Insights

1 semana atrás

São Paulo, São Paulo, Brasil beBeeDataDriven Tempo inteiro R$60.000 - R$120.000
Job Summary">

We are seeking an analytical professional to join our marketing team. In this key role, you will be responsible for translating complex marketing data into actionable insights that drive business growth.


This position plays a crucial role in fostering a data-driven decision-making culture throughout the organization. You will collaborate with cross-functional teams to develop and implement measurement frameworks, analyze performance, and identify opportunities for optimization.


This is a hybrid role, with regular remote work and occasional on-site collaboration with our São Paulo office.


Key Responsibilities:
  • Develop and maintain impactful marketing dashboards using Sigma, Google Analytics, Heap, and Looker to drive business decisions.
  • Analyze marketing campaigns across channels to optimize performance and resource allocation.
  • Define and track key metrics (LTV, CAC, Churn, Retention, Conversion Rates) to evaluate business health.
  • Design and analyze A/B tests to optimize conversion funnels and marketing effectiveness.
  • Deliver weekly reporting processes to stakeholders, including executive leadership.
  • Collaborate with Data Engineers to ensure quality data collection and integration.
  • Translate analysis into clear, actionable recommendations with implementation roadmaps.

Requirements:
  • 2-3 years of experience in business analysis or 3+ years of experience in data analytics/data science.
  • Previous Marketing Analytics experience is a plus.
  • Deep understanding of key business metrics: LTV, CAC, Churn, Retention, and Conversion Funnel metrics.
  • Knowledge of digital marketing metrics, attribution models, and customer acquisition economics.
  • Experience designing and analyzing A/B tests and experiments with statistical rigor.
  • Ability to structure complex problems and drive data-driven decision making.
  • Excellent communication skills to translate data findings for diverse audiences.
  • Proficiency in Excel/Google Sheets for data modeling and analysis.
  • SQL proficiency and experience with BI tools like Sigma and Power BI.
  • Familiarity with Google Analytics, Heap, or similar web analytics platforms.
  • Bachelor's degree in Business, Marketing, Engineering, Economics, or related fields.

Benefits:
  • Competitive pay based on market data.
  • Opportunity for career growth and professional development.
  • Flexible remote work arrangement.
  • Access to cutting-edge tools and technologies.
  • Opportunities for collaboration and networking.

Additional Information:

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, committed to a fair and consistent interview process. Please indicate if you require any accommodations to apply for this role or perform its duties.

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