Latin America Marketing Strategist

Há 2 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$147.000 - R$187.000

Regional Marketing Leader Opportunity

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Figma is expanding its global marketing team, seeking a highly skilled and experienced Regional Marketing Manager to drive comprehensive regional demand generation and field marketing strategies in Latin America.

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The ideal candidate will be responsible for developing and executing localised marketing plans that align with international goals, adapting centralised campaigns to the LATAM market, and collaborating closely with cross-functional teams to deliver impactful results through the funnel.

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Key Responsibilities:

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  • Develop Demand Generation Strategy with Local Nuances: Collaborate with internal and external teams to adapt global marketing initiatives to the LATAM region, ensuring cultural relevance and commercial success.">
  • Create a Field Marketing Strategy from Ground Up: Identify and create localised marketing efforts that support overarching international marketing objectives, driving brand awareness and generating pipeline.">
  • Lead LATAM Digital and Content Marketing Initiatives: Work closely with global marketing teams to regionalise content and programmes, resonating locally with the LATAM audience and delivering commercial value.">
  • Build Strategic Partnership with Sales Team: Collaborate with regional Sales partners to develop sales-led marketing strategies, including net-new and existing customer expansion.">
  • Performance Tracking and Budget Management: Establish frameworks and processes to ensure team success, tracking and measuring all marketing programs and spend to budget.">
  • Regional Leadership: As this role requires strong collaboration and visibility, the successful candidate will represent Figma's marketing values and ambitions in Latin America."]">

At least 8 years of B2B marketing leadership experience across multiple countries in Latin America.">Fluency in Portuguese and Spanish required.">Experience building and executing full-funnel demand generation strategies for different segments (SMB, MM, Ent/Strat).">Demonstrated understanding of digital marketing mix and ability to leverage digital channels to optimise and scale programmatic campaigns.">Experience building and managing field events (in-person and digital).">Ability to solve complex marketing problems and collaborate with senior management to drive success.">Data-driven mindset with creative problem-solving skills."]">

Benefits:

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As an equal opportunity employer, we celebrate diversity and promote an inclusive work environment. We are dedicated to providing opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status or any other characteristic protected by law.

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