Brand Visionary

Há 2 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$90.000 - R$120.000

Brand Leadership Opportunity

Luzia is seeking an experienced brand builder to lead its brand efforts in Brazil. As Head of Brand, you will be responsible for building and defining the company's brand in the Brazilian market, crafting emotional connections with users, and championing brand consistency across all touchpoints.

The ideal candidate will have a strong background in brand management, mobile marketing, and public relations, with experience working in high-growth consumer tech companies or strong brand-led startups.

Key Responsibilities:
  • Develop and implement a comprehensive brand strategy for Luzia in Brazil, ensuring consistency with our global identity while adapting to local cultural nuances.
  • Craft compelling narratives, campaigns, and experiences that resonate with our Brazilian audience, creating emotional connections and driving organic growth.
  • Lead cross-functional teams to ensure unified voice and visual identity across product, marketing, technology, and talent.
  • Manage Public Relations and storytelling efforts, partnering with Brazilian agencies and internal teams to build earned media strategies and tell stories that resonate with both mainstream and underserved communities.
  • Collaborate with product, growth, communications, and design teams to bring brand ideas to life and align stakeholders behind a clear brand mission.
  • Translate user insight into impactful decisions, leading research efforts on market positioning, user sentiment, and competitive dynamics in Brazil.
  • Use content and influencers as strategic tools, partnering with local creators, ambassadors, and users to grow organic reach and relevance.
Requirements:
  • Proven experience as a brand manager in Brazil, ideally in a high-growth consumer tech company or strong brand-led startup.
  • Deep understanding of Brazilian market trends, behaviors, and cultural cues, with a strong ability to adapt messaging and brand voice to resonate with local audiences.
  • Excellent leadership skills, with the ability to inspire teams, work across functions, and align stakeholders behind a clear brand vision.
  • Familiarity with AI technologies and their applications in consumer-facing products, with a passion for exploring new use cases and features.
  • Fluency in English is required; Spanish is a plus.

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